Densify Excites Techies with LED Sabers for AWS Reinvent 2017

Densify, a data cloud expert, joined the AWS Reinvent 2017 event last November and needed customized logo-branded LED sabers to be given as a fun booth giveaway; and we were there to supply these gifts just in nick of time. 

As a tech company, Densify was very smart to integrate the perfect pop culture element into their booth to keep visitors and guests engaged and curious to come over and learn about their product.  

Using the popular movie theme, the brand used red, green, and blue LED sabers as a prize. To make the booth experience memorable, participants were asked to scan a QR code that gave them instructions for a scavenger hunt. The cool LED sabers were the prize for successful hunts. 

Geeks and tech savvy event-goers were immediately drawn to the booth and the sabers were such a hit that they ran out by the second day. The brand was able to hit their targets of product awareness, community engagement, and lead generation just as they projected. 

Scavenger Hunt pit stop during AWS Reinvent. Photo from Instagram: @densify_cloud

 

 

Photo from Instagram: @densify_cloud

Densify’s awareness strategy is a great example of “experience marketing” done right. Their campaign was simple, fun, and stayed true to the nature of their product and target audience. 

Ready for your own success story using creative promotional gifts?  Contact us or Follow us on Facebook, Twitter, Instagram, & Pinterest.

 

Growing Your Brand Using 2018 Marketing Trends

2018 marketing trends - brandspirit.com

 

2017 has been a whirlwind for many brands and shifts from one trend or behavior to another has gained a momentum that’s much faster than last year’s. We’ve seen campaigns succeed and fail and we have seen artificial intelligence in so many spaces we can barely keep up.

All these disruptions and insight shifts should not serve as a point of frustration for 2018, but rather fertile grounds for brand lifts, innovation, and creativity for marketers. Next year is going to be a doozy but in a good and exciting sense.

2018 is going to be the year for emotionally strategic marketing. 

EXPERIENCES, NOT TRANSACTIONS

Next year, marketers need to really dig deep and hone in on truthful customer insights that will compel them to experience what a brand has to offer, which will eventually lead to a sale. The idea of “designing experiences” and “strategic storytelling” has been done over the past 5 years but it is now more crucial than ever to provide this consumer need to grow one’s brand. 

Application of trend:

In the real estate industry, one good strategy we’ve recommended is having potential home buyers experience the neighborhood through food. The Michelin Guide to Restaurants has been an effective tool to provide this journey for customers because they get an outlook of their lives once they move in to their desired house. It then becomes a personal experience that leaves memories to your consumer.

EVERYONE IS A CUSTOMER

And by everyone, we mean (1) Other businesses/B2B, (2) Target customers & their friends/B2C, and (3) Employees/B2E.

Application of trend:

B2B

Just as you would plan for consumers, brands need to be more forward-thinking about future shareholders and collaborators. This can be done by combining the same strategy of creative story telling channeled through technology and other traditional outlets such as face to face client servicing. Referencing trend#1, brands need to be experiences-based rather than product-based.

Trade shows and conventions are the usual grounds that allow B2B brands to connect. It also serves as the perfect opportunity to show off your brand’s creativity in showcasing new products and educating potential clients. One creative application of storytelling is using pop culture themes that can be spun into your own such as the use of Star Wars for technology brands to feature “the force” behind their products. Combining a walk-through experience with branded gifts like light sabers transports clients to your story and livens-up the traditional information transfer.

Other experienced-based strategies for B2B is through the use of virtual reality to feature new services and offers.

B2C

Customers want to be part of the brand and they want to be a brand voice for products that have their own advocacy. Encouraging, recognizing, and crediting consumers who contribute to your brand voice makes them feel included, thus, more loyal. Designing a customer program that is mutually beneficial for you and the customer goes a long way. For instance, beautifully crafted samples which customers can use for video reviews or unboxing is a hard-working instrument that grows your consumer base and increases awareness exponentially.

B2E

If there is anything we can learn from big and successful companies like Apple, Amazon, and Google, is that they work hard to create valuable experiences not only for customers but also for their employees. This is what it means to work from the inside out. It’s forming a team that also genuinely believes in your brand’s advocacies so they themselves become advocates. By tapping into your core values as a company and expressing it through regular employee training and incentive programs.

HAVE A PURPOSE

More specifically, empathy is what consumers and other businesses want to feel. The need to leave the world a better place is a genuine need for small and large businesses, in general. When collaborators and customers know that you are driven to do as such, then they will more than willingly be a voice for you.

Application of trend:

Brand Spirit has always been actively engaging with purposeful organizations in order to give back and also provide and avenue for its community to also give back. For instance, our “Purchase with a Purpose” project allows us to send 1 vaccine to a child in need for every $100 purchase. We see this as something bigger than us and we will be continuing this effort as the brand grows.

Surely, there will be more trends that will keep marketers on their toes. But as long as you remember to be aware of what people want to experience and feel, then your brand should be well on its way to a booming 2018.

Get More Brand Exposure with Custom Tumblers with Print Inserts

Like they say in real estate, “Location! Location! Location!”

Get your brand the exposure it needs with eye-catching, creative prints you can insert in promotional tumblers. These fabulous drinkware are the perfect spot for your logo to chill on top of your brand’s tagline and graphics.

We’ve put together some of the latest promotional tumblers that gives the opportunity for your brand to showcase its creativity and key messaging to a wide  audience.

All products are available for bulk order at brandspirit.com

THE EQUINOX – The Equinox Heat 16 oz. double walled acrylic tumbler features a spill resistant lid and 3 inset bubbles where you can place your brand’s custom design. When hot liquid is poured in, all three designs become visible. Pull to open the lid then push it closed for ease of use. This would be a good gift for gift shops as well as co-branding opportunities. It also makes a great corporate “thank you” gift.

SAVANNAH TUMBLER – Show your brand’s style and versatility with the 16 oz. Savannah clear plastic tumbler with insert options for customization. It’s a great way for your customers to travel thanks to the drink through lid that also functions as a carry handle. Simply pull up the ring for portability or push it down to keep it closed.  You can add a full insert or simply imprint your logo on the tumbler’s surface.

BUBBLE TUMBLER – If you want to brew up new business during the next campaign, look no further than this 16 oz. double-wall acrylic tumbler! This handy travel mug features 12 two-dimensional raised bubble decals in various sizes, as well as a screw-on, spill-resistant flip-top lid, making it perfect for on-the-go use. It is made of BPA-free material and is ideal for co-branding opportunities or for customers with multiple product lines. 

Time to get your brand seen. Contact us or follow us on FacebookTwitterInstagram, & Pinterest.  

Why Promotional Products Still Matter in the Digital Marketing Age

why promotional products still matter in the digital age

You’ve read and heard it , “Everything is heading towards digital.” Brands have tapped into the fast, dynamic, and ever-shifting landscape of digital marketing to promote their business and get more people to pay attention and it has been a fascinating thing to take part of and watch.

And while exploring digital marketing for brand awareness and preference have proven effective for most, there is still one crucial part of marketing and client relations that require a more personal touch that has continued to convert and get good numbers–and that is the strategic use of promotional gifts for customers and business associates.

Presenting branded gifts to clients, employees, and potential business partners increases recall and loyalty by more than half because it involves real interaction between your recipient and your brand.

WHY PROMOTIONAL PRODUCTS ARE POWERFUL

Promotional products allow people to see your brand every time they use the product, associate your company with specific values and advocacies, and strengthens brand recognition as they see it on a daily basis.

Digital information are more easily forgotten because they need to cut through more clutter and noise. People are more likely to glaze over some thing they see on their phone or computer especially if they are just mindlessly scrolling through social media.

On the other hand, having something that’s useful like an everyday tote bag they can use while going to the farmer’s market; or charging their phones on a branded power bank while waiting for their flight, are actual experiences with your brand that are associated with personal routines. 

HOW TO STRATEGICALLY USE PROMOTIONAL PRODUCTS

The most crucial part of planning is knowing your niche. Choose promotional gifts that appeal to your target audience. For instance, sports backpacks and Tritan bottles are perfect for highly active recipients meaning health and lifestyle brands can definitely make use of these items for their campaigns. The products need to be useful and of good quality because this directly reflects your business.

In terms of timing, it’s always good to give away promotional items a month or a few weeks before a launch. You can also play it up with the timing and make it a surprise! Trade shows also serve as effective times to distribute branded giveaways to new and potential clients.

Need help kick starting your promotional marketing campaign? We’re ready to help! Contact us or follow us on FacebookTwitterInstagram, & Pinterest.