Densify, a data cloud expert, joined the AWS Reinvent 2017 event last November and needed customized logo-branded LED sabers to be given as a fun booth giveaway; and we were there to supply these gifts just in nick of time.
As a tech company, Densify was very smart to integrate the perfect pop culture element into their booth to keep visitors and guests engaged and curious to come over and learn about their product.
Using the popular movie theme, the brand used red, green, and blue LED sabers as a prize. To make the booth experience memorable, participants were asked to scan a QR code that gave them instructions for a scavenger hunt. The cool LED sabers were the prize for successful hunts.
Geeks and tech savvy event-goers were immediately drawn to the booth and the sabers were such a hit that they ran out by the second day. The brand was able to hit their targets of product awareness, community engagement, and lead generation just as they projected.
Densify’s awareness strategy is a great example of “experience marketing” done right. Their campaign was simple, fun, and stayed true to the nature of their product and target audience.
Customers appreciate a business that’s environmentally conscious and does its part to save the planet. Combine advocacy and brand promotion by using these reusable and beautifully designed cups. Give them away at conventions and campaigns or distribute to the entire team to reduce waste in the work place.
Innovative, attention-getting, professional look – that’s the Black Knight Cup! An eco-friendly alternative to disposable cups, this black 10 oz. double walled ceramic version features a pliable silicone lid that keeps beverages hot and a unique construction to help protect your hand from the heat.
It may look like a paper cup, but this innovative beverage accessory is actually made of biodegradable (in landfill conditions according to ASTM D5511) plastic! What a great way to show your concern for the environment, while also building brand awareness. It’s small enough to fit in corporate coffee machines and is top rack dishwasher safe.
Great for promoting sustainability initiatives, the eco-friendly New Yorker 14 oz. tumbler features a white ceramic cup with silicone lid and matching ribbed silicone grip. In addition to being dishwasher and microwave safe, it’s also BPA free, making this an ideal promotional tool for virtually any business or event.
2017 has been a whirlwind for many brands and shifts from one trend or behavior to another has gained a momentum that’s much faster than last year’s. We’ve seen campaigns succeed and fail and we have seen artificial intelligence in so many spaces we can barely keep up.
All these disruptions and insight shifts should not serve as a point of frustration for 2018, but rather fertile grounds for brand lifts, innovation, and creativity for marketers. Next year is going to be a doozy but in a good and exciting sense.
2018 is going to be the year for emotionally strategic marketing.
EXPERIENCES, NOT TRANSACTIONS
Next year, marketers need to really dig deep and hone in on truthful customer insights that will compel them to experience what a brand has to offer, which will eventually lead to a sale. The idea of “designing experiences” and “strategic storytelling” has been done over the past 5 years but it is now more crucial than ever to provide this consumer need to grow one’s brand.
Application of trend:
In the real estate industry, one good strategy we’ve recommended is having potential home buyers experience the neighborhood through food. The Michelin Guide to Restaurants has been an effective tool to provide this journey for customers because they get an outlook of their lives once they move in to their desired house. It then becomes a personal experience that leaves memories to your consumer.
EVERYONE IS A CUSTOMER
And by everyone, we mean (1) Other businesses/B2B, (2) Target customers & their friends/B2C, and (3) Employees/B2E.
Application of trend:
Just as you would plan for consumers, brands need to be more forward-thinking about future shareholders and collaborators. This can be done by combining the same strategy of creative story telling channeled through technology and other traditional outlets such as face to face client servicing. Referencing trend#1, brands need to be experiences-based rather than product-based.
Trade shows and conventions are the usual grounds that allow B2B brands to connect. It also serves as the perfect opportunity to show off your brand’s creativity in showcasing new products and educating potential clients. One creative application of storytelling is using pop culture themes that can be spun into your own such as the use of Star Wars for technology brands to feature “the force” behind their products. Combining a walk-through experience with branded gifts like light sabers transports clients to your story and livens-up the traditional information transfer.
Other experienced-based strategies for B2B is through the use of virtual reality to feature new services and offers.
Customers want to be part of the brand and they want to be a brand voice for products that have their own advocacy. Encouraging, recognizing, and crediting consumers who contribute to your brand voice makes them feel included, thus, more loyal. Designing a customer program that is mutually beneficial for you and the customer goes a long way. For instance, beautifully crafted samples which customers can use for video reviews or unboxing is a hard-working instrument that grows your consumer base and increases awareness exponentially.
If there is anything we can learn from big and successful companies like Apple, Amazon, and Google, is that they work hard to create valuable experiences not only for customers but also for their employees. This is what it means to work from the inside out. It’s forming a team that also genuinely believes in your brand’s advocacies so they themselves become advocates. By tapping into your core values as a company and expressing it through regular employee training and incentive programs.
HAVE A PURPOSE
More specifically, empathy is what consumers and other businesses want to feel. The need to leave the world a better place is a genuine need for small and large businesses, in general. When collaborators and customers know that you are driven to do as such, then they will more than willingly be a voice for you.
Application of trend:
Brand Spirit has always been actively engaging with purposeful organizations in order to give back and also provide and avenue for its community to also give back. For instance, our “Purchase with a Purpose” project allows us to send 1 vaccine to a child in need for every $100 purchase. We see this as something bigger than us and we will be continuing this effort as the brand grows.
Surely, there will be more trends that will keep marketers on their toes. But as long as you remember to be aware of what people want to experience and feel, then your brand should be well on its way to a booming 2018.
Coffee in not just a daily need for a lot of people but the industry itself has become a cultural and lifestyle element where consumers themselves are creating content to showcase their own take on how to enjoy a nice cup of coffee. As a brand, one should see the opportunity and potential of getting your name out there through the use of this beverage and all the wonders that come with it.
Giving customers a chance to have their own personal experience with their coffee while promoting your brand is an easy and high-engagement campaign. This is especially an obvious choice for cafes, restaurants, and artisan coffee shops.
We’ve put together these personal coffee-making kits so your customers can enjoy a nice cup on at home, in the office, and even the outdoors while you market your business.
This perfect executive business gift or employee incentive product is unique, useful, and the ultimate coffee/tea lover’s wish list treat. Enjoy a delicious cup of freshly brewed coffee or tea, anywhere you go.This sleek drinkware-brewer hybrid features a glass interior and a transparent acrylic exterior that provides easy customization for your brand. It’s dishwasher safe, lightweight, and comes in red, green, grey, or blue. It gives you up to 16 oz. of your fave brew.
Present this simple but premium business gift to clients or surprise top performing employees with this chic pour over coffee mug. It’s the Zen coffee experience. Fine tune your coffee experience with this customizable pour over mug. This minimalist approach to coffee unlocks the delicate aroma of your favorite coffee blend. Incorporate a meditative moment in your day while your coffee “blooms” before your eyes. Glossy finish on high quality ceramic coffee mug.
This coffee brewer offers coffee lovers the freedom to enjoy a gourmet cup during a busy day. It has the quality and rich taste of pour-over filter and french press coffee, with the convenience of instant coffee. Just add hot water to the pouch to brew 2 cups of coffee in 5 minutes. If you want your coffee stronger, just pour less water in and let it brew for longer. For milder coffee pour in more water and let it brew for a shorter time. The coffee brewer can be also be reused and is the perfect means to promote your own beans!
Like they say in real estate, “Location! Location! Location!”
Get your brand the exposure it needs with eye-catching, creative prints you can insert in promotional tumblers. These fabulous drinkware are the perfect spot for your logo to chill on top of your brand’s tagline and graphics.
We’ve put together some of the latest promotional tumblers that gives the opportunity for your brand to showcase its creativity and key messaging to a wide audience.
THE EQUINOX – The Equinox Heat 16 oz. double walled acrylic tumbler features a spill resistant lid and 3 inset bubbles where you can place your brand’s custom design. When hot liquid is poured in, all three designs become visible. Pull to open the lid then push it closed for ease of use. This would be a good gift for gift shops as well as co-branding opportunities. It also makes a great corporate “thank you” gift.
SAVANNAH TUMBLER – Show your brand’s style and versatility with the 16 oz. Savannah clear plastic tumbler with insert options for customization. It’s a great way for your customers to travel thanks to the drink through lid that also functions as a carry handle. Simply pull up the ring for portability or push it down to keep it closed. You can add a full insert or simply imprint your logo on the tumbler’s surface.
BUBBLE TUMBLER – If you want to brew up new business during the next campaign, look no further than this 16 oz. double-wall acrylic tumbler! This handy travel mug features 12 two-dimensional raised bubble decals in various sizes, as well as a screw-on, spill-resistant flip-top lid, making it perfect for on-the-go use. It is made of BPA-free material and is ideal for co-branding opportunities or for customers with multiple product lines.
You’ve read and heard it , “Everything is heading towards digital.” Brands have tapped into the fast, dynamic, and ever-shifting landscape of digital marketing to promote their business and get more people to pay attention and it has been a fascinating thing to take part of and watch.
And while exploring digital marketing for brand awareness and preference have proven effective for most, there is still one crucial part of marketing and client relations that require a more personal touch that has continued to convert and get good numbers–and that is the strategic use of promotional gifts for customers and business associates.
Presenting branded gifts to clients, employees, and potential business partners increases recall and loyalty by more than half because it involves real interaction between your recipient and your brand.
WHY PROMOTIONAL PRODUCTS ARE POWERFUL
Promotional products allow people to see your brand every time they use the product, associate your company with specific values and advocacies, and strengthens brand recognition as they see it on a daily basis.
Digital information are more easily forgotten because they need to cut through more clutter and noise. People are more likely to glaze over some thing they see on their phone or computer especially if they are just mindlessly scrolling through social media.
On the other hand, having something that’s useful like an everyday tote bag they can use while going to the farmer’s market; or charging their phones on a branded power bank while waiting for their flight, are actual experiences with your brand that are associated with personal routines.
HOW TO STRATEGICALLY USE PROMOTIONAL PRODUCTS
The most crucial part of planning is knowing your niche. Choose promotional gifts that appeal to your target audience. For instance, sports backpacks and Tritan bottles are perfect for highly active recipients meaning health and lifestyle brands can definitely make use of these items for their campaigns. The products need to be useful and of good quality because this directly reflects your business.
In terms of timing, it’s always good to give away promotional items a month or a few weeks before a launch. You can also play it up with the timing and make it a surprise! Trade shows also serve as effective times to distribute branded giveaways to new and potential clients.
It’s that time of the year again when the smell of pumpkin spice lattes and hot cocoa linger throughout the day and oaky craft beer enjoyed after work feels extra fulfilling. With the warm and cozy feelings that come with the fall season, gifting customers with the perfect promotional drinkware is one way to set the mood and pique their interest.
We’ve put together a diverse set of fabulous drinkware for all your customers’ beverage needs. Customize with your logo and use as giveaway gifts or add it to your set of service drinkware for your bar or cafe.
The MIIR VACUUM INSULATED BOTTLE is a premium of promotional gift. It keeps drinks at their ideal temp. Coffee and tea are best enjoyed when hot, after all. An easy carry handle and simple design makes this bottle ideal for the person on the go.
Make them feel that it’s sweater weather by giving away the CERAMIC SWEATER MUG. Customers will enjoy sipping on their lattes with these promotional mugs which you can easily customize and brand. They’ll feel all warm and bundled up with you when they receive this surprise.
There’s something satisfying about opening a can of beer. Let customers enjoy this novel moment by giving them a custom promotional I-CAN ACRYLIC TUMBLER. The can-shaped drinkware features a double wall acrylic design with slide open / close lid and is BPA free. Add your company name and logo via our variety of imprinting methods and hand out the finished products at the next trade show, conference or corporate event you attend.
Welcome your customers with a smile when you give them this TIARA TUMBLER to start a profitable relationship! The design is a colored geometric liner with matching straw. It’s top rack dishwasher safe as well. Imprint this with your company logo and give out a timeless product that will be used time after time!
Ready for more customers to start falling for your brand?