Do’s & Don’ts: The Art of Corporate Gift Giving

The first rule of corporate gift giving is, it’s NOT personal gift giving. It’s crucial to keep in mind that the kind of gift you send will reflect directly on your business.

There certainly is an art to this client management practice and once you hit the nail in the head, your business is sure to benefit exponentially.

do's and don'ts of corporate gift giving

No logos on holiday gifts

While it might be tempting to add your logo on a premium holiday gift, sincerity can be best achieved if you leave it out. Instead, we recommend attaching a personal hand-written greeting card with your name and business. Adding printed materials like custom holiday cards, paper bags, or tote bags are acceptable locations for logos on business gifts.

Things to consider when gifting food items

Candies, pastries, artisan goods, and fruit baskets are popular corporate gifts all year round. When deciding on food gifts, be mindful of clients’ allergies and factor in how and when the package would arrive. Make sure that the gift arrives at optimum state.

The IRS Factor

Some companies are not allowed to accept gifts and your brand has to know which clients are covered by this rule. Business gifts are tax-deductible up to $25 per person for the tax year. Packaging, shipping and delivery are not part of this total. This is not a one-size-fits-all guideline. IRS publication 463 can offer more specifics.

Cultural Sensitivity

Be aware of images and symbolism placed on packaging and on the gifts themselves. Doing basic research about other cultures goes a long way and pays off. If you’re sending to a substantial number of clients, choosing a more generic gift like the Michelin Guide to Restaurants is a safe but high-value gift.

Make a list

Take note of who received gifts, what the gifts were and their costs, and whether they were sent via courier or hand-delivered. This will be helpful for your business’ documentation of spend in case a report needs to be submitted to the finance department.

We at Brand Spirit pride ourselves in providing personalized customer support to help our clients find the best corporate gifts that follow best practices in for many industries. Let’s connect! Contact us or Follow us on FacebookTwitterInstagram, & Pinterest.   

Make Customers & VIPs Feel Special with These Spa Gift Sets

Client relationship building is a crucial part of growing your business. It’s important to maintain client interest and regularly engage with your network to remind them that you’re always a quick email or phone call away for their needs.

Sending personalized business gifts is a great way to do this. Even with the advent of digital communications like IMs and social media, nothing beats a nice and thoughtful package filled with luxe goodies every person can enjoy.

Give your VIPs the gift of some “me time” and relaxation with a beautifully crafted spa gift set. We’ve put together a short list of recommended kits you can easily customize.

spa gift sets for corporate gifts or business gifts, trade show giveaway idea
All gift sets are available for custom order at gobrandspirit.com

The BATH AND BODY SET is great for men and women. It comes with 4 oz. bottles with a shampoo, conditioner, lotion, liquid soap, and a cylinder of bath salts. Change up the label with your own branding. Add a nice “food for thought.” You also have the option of selecting a preferred scent for the products. 

Bring the comfort of a nice hotel to your clients with the ENDLESS WEEKEND GIFT SET that comes with a customizable set of hotel-style slippers. Promote your brand by labeling the items with your logo and colors. The set also comes with bath salts, soaps, 3 essential oils and, boy butter. Don’t forget to personalize the wooden box it comes with.

Give them the warm and fuzzy feeling of staying in and chilling with the WARM AND FUZZY GIFT SET. It’s a gift pack with direct print electronic diffuser with 15 mL Dropper Bottle Essential Oil and a 50″x60″ micromink blanket. Now that’s relaxing!

Go all-out with the DELUXE SPA BASKET. It’s a yummy basked with embroidered waffle weave robe, screen printed slippers, essential oil infused bath bomb & bar soap, 8 oz. lotion, and 4 oz. essential oil diffuser with diffuser reeds in a wicker gift basket. They’ll be smiling ear to ear with this fancy business gift.

PURCHASE WITH A PURPOSE

On top of perfecting the art of client management, every $100 purchase on these gift baskets means we’re sending 1 vaccine to a child in need. This is in partnership with our charitable partner from the UN Foundation.

Keep sharing the brand love!