Growing Your Brand Using 2018 Marketing Trends

2018 marketing trends - brandspirit.com

 

2017 has been a whirlwind for many brands and shifts from one trend or behavior to another has gained a momentum that’s much faster than last year’s. We’ve seen campaigns succeed and fail and we have seen artificial intelligence in so many spaces we can barely keep up.

All these disruptions and insight shifts should not serve as a point of frustration for 2018, but rather fertile grounds for brand lifts, innovation, and creativity for marketers. Next year is going to be a doozy but in a good and exciting sense.

2018 is going to be the year for emotionally strategic marketing. 

EXPERIENCES, NOT TRANSACTIONS

Next year, marketers need to really dig deep and hone in on truthful customer insights that will compel them to experience what a brand has to offer, which will eventually lead to a sale. The idea of “designing experiences” and “strategic storytelling” has been done over the past 5 years but it is now more crucial than ever to provide this consumer need to grow one’s brand. 

The carrot

Application of trend:

In the real estate industry, one good strategy we’ve recommended is having potential home buyers experience the neighborhood through food. The Michelin Guide to Restaurants has been an effective tool to provide this journey for customers because they get an outlook of their lives once they move in to their desired house. It then becomes a personal experience that leaves memories to your consumer.

EVERYONE IS A CUSTOMER

And by everyone, we mean (1) Other businesses/B2B, (2) Target customers & their friends/B2C, and (3) Employees/B2E.

Application of trend:

B2B

Just as you would plan for consumers, brands need to be more forward-thinking about future shareholders and collaborators. This can be done by combining the same strategy of creative story telling channeled through technology and other traditional outlets such as face to face client servicing. Referencing trend#1, brands need to be experiences-based rather than product-based.

Trade shows and conventions are the usual grounds that allow B2B brands to connect. It also serves as the perfect opportunity to show off your brand’s creativity in showcasing new products and educating potential clients. One creative application of storytelling is using pop culture themes that can be spun into your own such as the use of Star Wars for technology brands to feature “the force” behind their products. Combining a walk-through experience with branded gifts like light sabers transports clients to your story and livens-up the traditional information transfer.

Other experienced-based strategies for B2B is through the use of virtual reality to feature new services and offers.

B2C

Customers want to be part of the brand and they want to be a brand voice for products that have their own advocacy. Encouraging, recognizing, and crediting consumers who contribute to your brand voice makes them feel included, thus, more loyal. Designing a customer program that is mutually beneficial for you and the customer goes a long way. For instance, beautifully crafted samples which customers can use for video reviews or unboxing is a hard-working instrument that grows your consumer base and increases awareness exponentially.

B2E

If there is anything we can learn from big and successful companies like Apple, Amazon, and Google, is that they work hard to create valuable experiences not only for customers but also for their employees. This is what it means to work from the inside out. It’s forming a team that also genuinely believes in your brand’s advocacies so they themselves become advocates. By tapping into your core values as a company and expressing it through regular employee training and incentive programs.

HAVE A PURPOSE

More specifically, empathy is what consumers and other businesses want to feel. The need to leave the world a better place is a genuine need for small and large businesses, in general. When collaborators and customers know that you are driven to do as such, then they will more than willingly be a voice for you.

Application of trend:

Brand Spirit has always been actively engaging with purposeful organizations in order to give back and also provide and avenue for its community to also give back. For instance, our “Purchase with a Purpose” project allows us to send 1 vaccine to a child in need for every $100 purchase. We see this as something bigger than us and we will be continuing this effort as the brand grows.

Surely, there will be more trends that will keep marketers on their toes. But as long as you remember to be aware of what people want to experience and feel, then your brand should be well on its way to a booming 2018.

How to Catch Millennials’ Attention with Promotional Gifts

how to catch millennials attention with promotional products

Over the past 10 years, marketers and advertisers, as well as consumer research firms have released hundreds of articles and studies that provide us with an idea of how the current biggest demographic decides on brands.

One of the most popular results of these studies is, “millennials don’t buy into hard sell.” This makes a lot of the traditional types of advertising almost moot but it hasn’t stopped print and television from continuing to try. Another popular conclusion is that millennials value experiences and look for a purpose before engaging. These two demographic trends have led to a surplus of “story-driven” ads and immersive campaigns that are all aiming to maintain this particular generation’s interest. Some have succeeded while others have crashed because as powerful buyers as they are, millennials are also very volatile when it comes to what they want to see or hear.

ENTER PROMOTIONAL PRODUCT MARKETING

Some would consider promotional product marketing traditional. It involves a lot of face time with clients and it’s outside the realm of digital channels like social media, email marketing, or mobile apps. With the reach of traditional marketing slowly fading and being questioned by brands and other advertisers, it would be normal to ask the question, “Will promotional products be enough to catch millennials’ attention?”

The short answer is YES. 

Here’s why:

  • Promotional gifts allow brands to create experiences (even on a budget).

Example: A real estate agent wants to show a young couple the neighborhood to close a sale. On top of giving clients a promotional pen and a branded notepad, the realtor adds a Michelin Guide to the best restaurants in the city with a note saying “Use this pen and notepad to write a story about your gastronomic adventure around your future neighborhood.”

This gives personal experiences for clients and they can associate this with your business. No hard sell. No intrusions. 

  • Promotional products can be associated with a purpose.

Example: A tech company wants to appease their environmentally conscious millennial clients about decreasing their carbon footprint. As a way to send a message, the brand gifts them and their employees with eco-friendly swag like BPA-free drinkware to reduce the use of paper/plastic cups, while simultaneously launching a new app.

It’s a smart way to market a new product while sending a message of purpose which they can practice using your branded gift.

  • Promotional products build rapport and can urge genuine engagement.

Example: A new coffee shop just opened and are giving away canvas tote bags with an imprinted text that says, “Show this bag to our barista on your next visit & we’ll put a small surprise inside.” 

This instantly urges your millennial customer to visit for a second time (because they do love their coffee and everyone likes free stuff) and then creates rapport with them because of the interaction bridged by a small token. Again, a meaningful experience with your brand which they will remember.

Promotional gifts are hard-working, highly customizable, and very accessible for marketers and brands. There are over a hundred ways to play with the products and add your brand’s own touch to generate awareness and familiarity. Like all things marketing, it’s all about strategy. But with the use of custom branded gifts, your business is guaranteed to more likely get conversions and gain customer loyalty.

Let’s start engaging with your millennial audience. Contact us or follow us on FacebookTwitterInstagram, & Pinterest.  

                                                           

3 Creative Tote Bags For Your Next Marketing Campaign

Custom printed foldable totes have always done a commendable job as marketing tools. They are useful, good-looking and offer spacious imprint area to feature a logo.

You have probably seen tote bags in a lot of shapes and sizes. But we are sure you haven’t seen anything like these funny promotional tote bags before.

Each of the bags featured here have a lot of character. Two of them are funny while the third is perfect for the healthcare industry. All of these totes are priced under $5.

Unique Foldable Pocket Size Lipz Convertible Tote - Lip shape custom logo customized fashion style tote bags for womens - personalized company printed cheap giveaway - 1
Lipz Convertible Tote – Creative Totes With Company Branding – AS LOW AS $3.98

1. Lipz Convertible Tote©

This polyester tote comes with pre-printed eyes and a lips pouch. The entire bag can be folded and placed inside the pouch. This product will definitely steal attention wherever it is used!

Unique Creative Mustache Convertible Promotional Tote Bag - Custom logo imprinted stylish fashionable totes for advertising - Budget friendly tradeshow giveaways - 2
Mustache Convertible Tote – Funny Creative Advertising Tote Bags – AS LOW AS $3.03

2. Mustache Convertible Tote©

Ever seen a bag with a moustache? This tote will get a lot of chuckles and love from everybody! It features braided drawstrings and grommeted corners.

Logo Personalized zipper Pouch Convertible Scrubs Advertising Tote - Foldable pocket tote bags for business branding - low price inexpensive creative womens giveaway - 3
Convertible Scrubs Tote – Creative Inexpensive Doctors Giveaway – AS LOW AS $3.25

3. Convertible Scrubs Tote©

This product is the perfect representative for the healthcare industry. Available in blue and green, this tote will remind people about your services in a quick and efficient manner.

Which unique tote bag with custom printing would you like to go for? Order online and contact us to get these personalized tote bags in bulk. We look forward to hearing from you.

Microfiber cleaning cloth with double-sided printing in full color

microfiber cleaning cloth double sided printing
Microfiber Cleaning Cloth with Double Sided Imprint – as low as $.90 each. Click image for product info.

One of the best-selling promotional products available today are the super-smooth, microfiber cleaning cloths.  It’s one of those products that can be used on a daily basis to clean smartphones, laptops, tablets, glasses, camera lenses, sunglasses and more.  Plus businesses get maximum branding impact from the large, 5″ x 5″, full-color imprint area.

With this particular cleaning cloth, both sides can be imprinted in full color.  They can also be ordered with a clear vinyl pouch for easy storage and transportation.  Some of the best promotional uses for custom branded microfiber cleaning cloths include: trade show giveaways, direct mail promotions, sales-call leave behinds, on-pack promotions at retail and more.  Click here for full product information..

Jot down your best ideas on this promotional napkin notebook.

customize this napkin notebook for promotions and marketing with your logoSome of the biggest ideas in the world start as a little sketch on a cocktail napkin. With this napkin notebook, you’ve got room for 10 paradigm shattering ideas. It’s the perfect gift for any thinker, artist, designer, inventor or visionary. In other words, anyone who’s ever had an idea good enough to write down!  Options: Custom full color belly bands. Napkin  imprinting. Insert a pen for added impact and additional branding opportunities.