How to Catch Millennials’ Attention with Promotional Gifts

how to catch millennials attention with promotional products

Over the past 10 years, marketers and advertisers, as well as consumer research firms have released hundreds of articles and studies that provide us with an idea of how the current biggest demographic decides on brands.

One of the most popular results of these studies is, “millennials don’t buy into hard sell.” This makes a lot of the traditional types of advertising almost moot but it hasn’t stopped print and television from continuing to try. Another popular conclusion is that millennials value experiences and look for a purpose before engaging. These two demographic trends have led to a surplus of “story-driven” ads and immersive campaigns that are all aiming to maintain this particular generation’s interest. Some have succeeded while others have crashed because as powerful buyers as they are, millennials are also very volatile when it comes to what they want to see or hear.

ENTER PROMOTIONAL PRODUCT MARKETING

Some would consider promotional product marketing traditional. It involves a lot of face time with clients and it’s outside the realm of digital channels like social media, email marketing, or mobile apps. With the reach of traditional marketing slowly fading and being questioned by brands and other advertisers, it would be normal to ask the question, “Will promotional products be enough to catch millennials’ attention?”

The short answer is YES. 

Here’s why:

  • Promotional gifts allow brands to create experiences (even on a budget).

Example: A real estate agent wants to show a young couple the neighborhood to close a sale. On top of giving clients a promotional pen and a branded notepad, the realtor adds a Michelin Guide to the best restaurants in the city with a note saying “Use this pen and notepad to write a story about your gastronomic adventure around your future neighborhood.”

This gives personal experiences for clients and they can associate this with your business. No hard sell. No intrusions. 

  • Promotional products can be associated with a purpose.

Example: A tech company wants to appease their environmentally conscious millennial clients about decreasing their carbon footprint. As a way to send a message, the brand gifts them and their employees with eco-friendly swag like BPA-free drinkware to reduce the use of paper/plastic cups, while simultaneously launching a new app.

It’s a smart way to market a new product while sending a message of purpose which they can practice using your branded gift.

  • Promotional products build rapport and can urge genuine engagement.

Example: A new coffee shop just opened and are giving away canvas tote bags with an imprinted text that says, “Show this bag to our barista on your next visit & we’ll put a small surprise inside.” 

This instantly urges your millennial customer to visit for a second time (because they do love their coffee and everyone likes free stuff) and then creates rapport with them because of the interaction bridged by a small token. Again, a meaningful experience with your brand which they will remember.

Promotional gifts are hard-working, highly customizable, and very accessible for marketers and brands. There are over a hundred ways to play with the products and add your brand’s own touch to generate awareness and familiarity. Like all things marketing, it’s all about strategy. But with the use of custom branded gifts, your business is guaranteed to more likely get conversions and gain customer loyalty.

Let’s start engaging with your millennial audience. Contact us or follow us on FacebookTwitterInstagram, & Pinterest.  

                                                           

3 Creative Tote Bags For Your Next Marketing Campaign

Custom printed foldable totes have always done a commendable job as marketing tools. They are useful, good-looking and offer spacious imprint area to feature a logo.

You have probably seen tote bags in a lot of shapes and sizes. But we are sure you haven’t seen anything like these funny promotional tote bags before.

Each of the bags featured here have a lot of character. Two of them are funny while the third is perfect for the healthcare industry. All of these totes are priced under $5.

Unique Foldable Pocket Size Lipz Convertible Tote - Lip shape custom logo customized fashion style tote bags for womens - personalized company printed cheap giveaway - 1
Lipz Convertible Tote – Creative Totes With Company Branding – AS LOW AS $3.98

1. Lipz Convertible Tote©

This polyester tote comes with pre-printed eyes and a lips pouch. The entire bag can be folded and placed inside the pouch. This product will definitely steal attention wherever it is used!

Unique Creative Mustache Convertible Promotional Tote Bag - Custom logo imprinted stylish fashionable totes for advertising - Budget friendly tradeshow giveaways - 2
Mustache Convertible Tote – Funny Creative Advertising Tote Bags – AS LOW AS $3.03

2. Mustache Convertible Tote©

Ever seen a bag with a moustache? This tote will get a lot of chuckles and love from everybody! It features braided drawstrings and grommeted corners.

Logo Personalized zipper Pouch Convertible Scrubs Advertising Tote - Foldable pocket tote bags for business branding - low price inexpensive creative womens giveaway - 3
Convertible Scrubs Tote – Creative Inexpensive Doctors Giveaway – AS LOW AS $3.25

3. Convertible Scrubs Tote©

This product is the perfect representative for the healthcare industry. Available in blue and green, this tote will remind people about your services in a quick and efficient manner.

Which unique tote bag with custom printing would you like to go for? Order online and contact us to get these personalized tote bags in bulk. We look forward to hearing from you.

Microfiber cleaning cloth with double-sided printing in full color

microfiber cleaning cloth double sided printing
Microfiber Cleaning Cloth with Double Sided Imprint – as low as $.90 each. Click image for product info.

One of the best-selling promotional products available today are the super-smooth, microfiber cleaning cloths.  It’s one of those products that can be used on a daily basis to clean smartphones, laptops, tablets, glasses, camera lenses, sunglasses and more.  Plus businesses get maximum branding impact from the large, 5″ x 5″, full-color imprint area.

With this particular cleaning cloth, both sides can be imprinted in full color.  They can also be ordered with a clear vinyl pouch for easy storage and transportation.  Some of the best promotional uses for custom branded microfiber cleaning cloths include: trade show giveaways, direct mail promotions, sales-call leave behinds, on-pack promotions at retail and more.  Click here for full product information..

Jot down your best ideas on this promotional napkin notebook.

customize this napkin notebook for promotions and marketing with your logoSome of the biggest ideas in the world start as a little sketch on a cocktail napkin. With this napkin notebook, you’ve got room for 10 paradigm shattering ideas. It’s the perfect gift for any thinker, artist, designer, inventor or visionary. In other words, anyone who’s ever had an idea good enough to write down!  Options: Custom full color belly bands. Napkin  imprinting. Insert a pen for added impact and additional branding opportunities.