Integrity Plus needed fidget spinners for their open classroom on-boarding session: Pipeline Fundamentals Orientation to keep attendees engaged, and provide a fun session break activity. The event’s main goal was to share knowledge and experience about the pipeline industry and orient oil and gas operator new comers with the best pipeline safety practices.
They also needed gifts to promote a sense of belonging to the industry and accomplishment for all the new students by presenting them with awesome Nike Shirts and branded hats. Brand Spirit was happy to help them with this mission.
In order to excite and set the tone for the training session, the Pipeline Institute chose fun but very useful giveaways for everyone. The customized Nike shirts stayed true to the current trend of giving away casual athleisure wear and it certainly was a premium choice that not only promoted awareness for the event but was also a high-value welcome gift for the trainees. Gifting them with this custom brand name apparel projects a positive impression for the company and demonstrates how much they valued the attendees.
The custom shirts paired perfectly with the logo branded hats, which are also wonderful everyday useful items they can keep for a long time. It served as a practical but thoughtful token for a milestone in their careers.
The fidget spinners were the icing on the cake that perfectly summed up the company’s mix of career boost guarantee and work-life balance to stay productive.
Needless to say, the event was a success and the new students loved their cool swag.
Over the past 10 years, marketers and advertisers, as well as consumer research firms have released hundreds of articles and studies that provide us with an idea of how the current biggest demographic decides on brands.
One of the most popular results of these studies is, “millennials don’t buy into hard sell.” This makes a lot of the traditional types of advertising almost moot but it hasn’t stopped print and television from continuing to try. Another popular conclusion is that millennials value experiences and look for a purpose before engaging.These two demographic trends have led to a surplus of “story-driven” ads and immersive campaigns that are all aiming to maintain this particular generation’s interest. Some have succeeded while others have crashed because as powerful buyers as they are, millennials are also very volatile when it comes to what they want to see or hear.
ENTER PROMOTIONAL PRODUCT MARKETING
Some would consider promotional product marketing traditional. It involves a lot of face time with clients and it’s outside the realm of digital channels like social media, email marketing, or mobile apps. With the reach of traditional marketing slowly fading and being questioned by brands and other advertisers, it would be normal to ask the question, “Will promotional products be enough to catch millennials’ attention?”
The short answer is YES.
Promotional gifts allow brands to create experiences (even on a budget).
Example: A real estate agent wants to show a young couple the neighborhood to close a sale. On top of giving clients a promotional pen and a branded notepad, the realtor adds a Michelin Guide to the best restaurants in the city with a note saying “Use this pen and notepad to write a story about your gastronomic adventure around your future neighborhood.”
This gives personal experiences for clients and they can associate this with your business. No hard sell. No intrusions.
Promotional products can be associated with a purpose.
Example: A tech company wants to appease their environmentally conscious millennial clients about decreasing their carbon footprint. As a way to send a message, the brand gifts them and their employees with eco-friendly swag like BPA-free drinkware to reduce the use of paper/plastic cups, while simultaneously launching a new app.
It’s a smart way to market a new product while sending a message of purpose which they can practice using your branded gift.
Promotional products build rapport and can urge genuine engagement.
Example: A new coffee shop just opened and are giving away canvas tote bags with an imprinted text that says, “Show this bag to our barista on your next visit & we’ll put a small surprise inside.”
This instantly urges your millennial customer to visit for a second time (because they do love their coffee and everyone likes free stuff) and then creates rapport with them because of the interaction bridged by a small token. Again, a meaningful experience with your brand which they will remember.
Promotional gifts are hard-working, highly customizable, and very accessible for marketers and brands. There are over a hundred ways to play with the products and add your brand’s own touch to generate awareness and familiarity. Like all things marketing, it’s all about strategy. But with the use of custom branded gifts, your business is guaranteed to more likely get conversions and gain customer loyalty.
You’ve read and heard it , “Everything is heading towards digital.” Brands have tapped into the fast, dynamic, and ever-shifting landscape of digital marketing to promote their business and get more people to pay attention and it has been a fascinating thing to take part of and watch.
And while exploring digital marketing for brand awareness and preference have proven effective for most, there is still one crucial part of marketing and client relations that require a more personal touch that has continued to convert and get good numbers–and that is the strategic use of promotional gifts for customers and business associates.
Presenting branded gifts to clients, employees, and potential business partners increases recall and loyalty by more than half because it involves real interaction between your recipient and your brand.
WHY PROMOTIONAL PRODUCTS ARE POWERFUL
Promotional products allow people to see your brand every time they use the product, associate your company with specific values and advocacies, and strengthens brand recognition as they see it on a daily basis.
Digital information are more easily forgotten because they need to cut through more clutter and noise. People are more likely to glaze over some thing they see on their phone or computer especially if they are just mindlessly scrolling through social media.
On the other hand, having something that’s useful like an everyday tote bag they can use while going to the farmer’s market; or charging their phones on a branded power bank while waiting for their flight, are actual experiences with your brand that are associated with personal routines.
HOW TO STRATEGICALLY USE PROMOTIONAL PRODUCTS
The most crucial part of planning is knowing your niche. Choose promotional gifts that appeal to your target audience. For instance, sports backpacks and Tritan bottles are perfect for highly active recipients meaning health and lifestyle brands can definitely make use of these items for their campaigns. The products need to be useful and of good quality because this directly reflects your business.
In terms of timing, it’s always good to give away promotional items a month or a few weeks before a launch. You can also play it up with the timing and make it a surprise! Trade shows also serve as effective times to distribute branded giveaways to new and potential clients.
Fashion and apparel trade shows like the Magic Las Vegas exhibit this August gathers one of the biggest crowds of the year. Brand owners and special attendees from all over the US come to this event to showcase new fashion collections and exciting industry innovations.
So how can your brand stand out and engage with more people? Start with the right trade show gifts. It’s not enough that you hand out your business card. We recommend making it personal and tapping into cute but useful promotional products they’ll want to keep using.
Here are a few of our recommendations:
We’ve been blogging using phone accessories as staple swag items this year and the trend still applies to this type of event. The HARD iWALLETcan hold multiple business cards which makes a perfect gift for trade show goers. It’s made of plastic and fits perfectly on almost any smartphone. Customize with your logo with your company tagline.
Big brands like KFC have used underwear as part of their brand awareness campaign. Why not get on this trend and add a cute pair of logo printed COTTON BOYFRIEND BRIEFS to your swag bag? It certainly a fun little surprise and most likely an item they can Instagram and share on their profiles. Package it nicely to encourage posting.
RUBBER LIPBALMS have also been trending trade show gifts this year. Mix the colors of the lids for a more fun look. You can also get these in different flavors!
The PLASTIC FOLDABLE HANGERS make great travel items and since attendees will be sampling apparel, why not thoughtfully give them something to hang them on. These come in different colors and your logo can be imprinted via silkscreen.
Finally, top off your swag gift set with a travel-sized FOLDING LINT ROLLER. It’s reusable, easy to clean and definitely a fashionista need.
For more information on these items, email firstname.lastname@example.org today.
PreventionGenetics needed custom nylon tattoo sleeves for use a giveaway at an upcoming genetics conference. The client was also in need of an artistic tattoo design that would appeal to mostly a female audience and which would incorporate custom DNA-inspired artwork.
The final result was this very cool tattoo sleeve artwork created by one of our incredibly talented graphic design artists. Awesome graphics can take a unique product like this to an entirely different level, creating a giveaway that will be talked about long after the event has ended. The client was thrilled to report back that the tattoo sleeves were a “HUGE hit” at the conference.
Let’s create some killer branded giveaways for your next promotion.
The Mansion at Casa Madrona is an elegant getaway near San Francisco that is primarily used as private, temporary residences corporate retreats, exclusive honeymoons, multi-generational travel and one-of-a-kind special events.
The client needed cozy blankets to be used by guests in the outdoor seating areas and near the fire pits. These charcoal grey polar fleece blankets with whip stitch trim were embroidered with The Mansion logo. These blankets are perfect for use on chilly evenings by the bay.
The Mansion also needed some branded dog toys to entertain dogs brought by guests. These Fetch-It dog toys featuring heavy rope trim around the edges were selected. The blue colors fit in well with The Mansion’s aesthetic and their logo was prominently featured on the toy for excellent branding exposure.