Why Promotional Products Still Matter in the Digital Marketing Age

why promotional products still matter in the digital age

You’ve read and heard it , “Everything is heading towards digital.” Brands have tapped into the fast, dynamic, and ever-shifting landscape of digital marketing to promote their business and get more people to pay attention and it has been a fascinating thing to take part of and watch.

And while exploring digital marketing for brand awareness and preference have proven effective for most, there is still one crucial part of marketing and client relations that require a more personal touch that has continued to convert and get good numbers–and that is the strategic use of promotional gifts for customers and business associates.

Presenting branded gifts to clients, employees, and potential business partners increases recall and loyalty by more than half because it involves real interaction between your recipient and your brand.


Promotional products allow people to see your brand every time they use the product, associate your company with specific values and advocacies, and strengthens brand recognition as they see it on a daily basis.

Digital information are more easily forgotten because they need to cut through more clutter and noise. People are more likely to glaze over some thing they see on their phone or computer especially if they are just mindlessly scrolling through social media.

On the other hand, having something that’s useful like an everyday tote bag they can use while going to the farmer’s market; or charging their phones on a branded power bank while waiting for their flight, are actual experiences with your brand that are associated with personal routines. 


The most crucial part of planning is knowing your niche. Choose promotional gifts that appeal to your target audience. For instance, sports backpacks and Tritan bottles are perfect for highly active recipients meaning health and lifestyle brands can definitely make use of these items for their campaigns. The products need to be useful and of good quality because this directly reflects your business.

In terms of timing, it’s always good to give away promotional items a month or a few weeks before a launch. You can also play it up with the timing and make it a surprise! Trade shows also serve as effective times to distribute branded giveaways to new and potential clients.

Need help kick starting your promotional marketing campaign? We’re ready to help! Contact us or follow us on FacebookTwitterInstagram, & Pinterest.  

Do’s & Don’ts: The Art of Corporate Gift Giving

The first rule of corporate gift giving is, it’s NOT personal gift giving. It’s crucial to keep in mind that the kind of gift you send will reflect directly on your business.

There certainly is an art to this client management practice and once you hit the nail in the head, your business is sure to benefit exponentially.

do's and don'ts of corporate gift giving

No logos on holiday gifts

While it might be tempting to add your logo on a premium holiday gift, sincerity can be best achieved if you leave it out. Instead, we recommend attaching a personal hand-written greeting card with your name and business. Adding printed materials like custom holiday cards, paper bags, or tote bags are acceptable locations for logos on business gifts.

Things to consider when gifting food items

Candies, pastries, artisan goods, and fruit baskets are popular corporate gifts all year round. When deciding on food gifts, be mindful of clients’ allergies and factor in how and when the package would arrive. Make sure that the gift arrives at optimum state.

The IRS Factor

Some companies are not allowed to accept gifts and your brand has to know which clients are covered by this rule. Business gifts are tax-deductible up to $25 per person for the tax year. Packaging, shipping and delivery are not part of this total. This is not a one-size-fits-all guideline. IRS publication 463 can offer more specifics.

Cultural Sensitivity

Be aware of images and symbolism placed on packaging and on the gifts themselves. Doing basic research about other cultures goes a long way and pays off. If you’re sending to a substantial number of clients, choosing a more generic gift like the Michelin Guide to Restaurants is a safe but high-value gift.

Make a list

Take note of who received gifts, what the gifts were and their costs, and whether they were sent via courier or hand-delivered. This will be helpful for your business’ documentation of spend in case a report needs to be submitted to the finance department.

We at Brand Spirit pride ourselves in providing personalized customer support to help our clients find the best corporate gifts that follow best practices in for many industries. 

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Promotional Marketing Trends to Integrate Into Your Strategy

promotional marketing strategies for 2017 that work

2017 came by so quickly and we’re now in the fourth quarter. We’ve seen new product innovations, consumer behavior shifts, and have had the opportunity to work with diverse businesses in thriving industries all across the country. As a forward-thinking business, have you been able to successfully pivot keep up with the trends and work in the right strategy for your brand’s goals?

By working closely with our clients, we’ve been able to put together 3 important findings when it comes to formulating the correct marketing strategies that really work and lead to better awareness, conversion, and loyalty from a specific target audience.


Customers don’t just want technology related products but they NEED it. These promotional items are multifunctional, convenient, and a heck’a lotta fun! According to ASI, customers put a premium on function and will form stronger connections with brands that give them practical and useful gifts–and they actually keep it for as long as it works. This means you get the bang for your marketing buck and maximize brand exposure.


People appreciate quality now more than ever. They can tell if something is cheap just by the look alone. From our experience, businesses that spend a bit more for high-quality promotional items, like computer backpacks, has proven more effective for generating buzz and gaining customer loyalty. People want a quality gift that they’ll actually use for a longer period of time. Universities, sports teams, banks, realtors, and fundraising groups have realized this and have begun allotting their budgets to more high-value gifts.


Promotional apparel has been experiencing a shift, and while Polos and basic shirts are still main stays at trade shows, the need for more functional and fashionable apparel will be greatly appreciated by current and new clients or employees. Performance and retail branded apparel (such as Patagonia and Nike) used as corporate casual wear and employee uniform have been two of the top-selling categories since the start of the year. 

With these in mind, it’s important that when planning your marketing calendar and strategy, you answer 3 things:

  1. Will customers need it?
  2. Will they keep it for a long time?
  3. Does it represent my brand?

Ready to make a game plan?

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