Taking care of employees is an essential part of growing a brand. A well-oiled, productive, and appreciated team encourages better performance and employee loyalty, and regularly communicating gratitude for a job well done leaves them with happy experiences and fulfillment in their careers.
One of our clients recently ordered a beautiful custom journal with stylus pen set and surprised their whole team to show everyone just how much all their hard work is appreciated. As an organization in the pharmaceutical research industry, our client understands that due recognition for exceptional work is part of what makes a company grow and flourish.
The marketing director presented the gifts during their quarterly company-wide meeting. Below are photos of the customized journal sets to inspire you on your next corporate gift.
The gift set includes a standard journal with a stylus pen that’s compatible with most tablets and smartphones, making it the perfect gift for employees who are always on their devices. The surprise gift also came in a beautiful black matte box with an satin ribbon as a final accent.
For brands looking for other journals to customize, you can check Brand Spirit’s promotional journal offers for more ideas.
So what did our client have to say after the journal sets were delivered? “We are very happy with how they look as well as the nice presentation in the ribboned boxes.”
It’s ironic that the more channels we have to communicate, the more unengaged we seem to be from each other. This applies to how business relationships have evolved in the past 10 years. This is especially true for start-ups and for young entrepreneurs, where “old school” client servicing and sales approach have migrated online–via email, IM, or virtual calls.
However, the trend of more personal strategies to building business relationships have come back, which means marketers and brands need to get back on the business gift giving train and think of new innovations for this traditional process.
WHY BUSINESS GIFTS HAVE BETTER CHANCES OF BUILDING BETTER CLIENT RELATIONSHIPS.
It transcends distance. With more and more brands working and collaborating on a global scale, proximity between businesses has become blurred which also means face-to-face interactions have also changed. Business gifts sent through the mail bridges this gap and having something tangible on hand is a much appreciated personal touch.
It reinforces your brand. One important note is, do not put your logo on business gifts for high-value clients. It will make it seem insincere. For instance, if you plan on sending a spa gifts basket, the best way to personalize that would be through the card. Keep it subtle and pen a thoughtful message that leaves a lasting impact to the recipient.
It keeps lines open. Sending personalized business gifts on holidays or special occasions sends business partners and clients a message that you are just a quick call away. When gifts are received, chances are, clients will respond with a call or email. This provides an opportunity for your brand to further the conversation.
Everybody loves a good deal. Brands and businesses are known to spend a good amount of their budget on promotions. But for smaller events or campaigns on a budget, there are still fabulous options you can still explore to make sure clients and potential customers see you.
We’ve chosen our top picks for promotional products for the week. This collection is especially dedicated for brands who are looking to spend $3.00 or less for each item. Although these are low-cost promotional gifts, we guarantee that your clients will still appreciate them because of their practical use and retail look. Here are our top picks:
This hand sanitizer and card card holder easily fits into pockets and is a great way to introduce your business to new clients. Customize the label with your logo and business details along with other key information you want to share.
Simple and effective! The Gadget Grips® STRAP makes it easy to secure your phone to your hand. Simply place the strap on your phone and slip your finger under the STRAP. 3M adhesive securely attaches to your device leaving no sticky residue behind.
Help customers achieve tangle-free life days with their earbuds with the Earbuds in Round Plastic Case gift. Imprint logo on the case and choose from six different colors. The earbuds are compatible with almost all devices making it a good travel companion.
Add something unique to your next promotion with this essential oil infused, soy wax candle in a large push tin. Featuring a selection of scent options these handcrafted candles are sure to be well received at your next event.
Make a shimmering addition to the next promotional events by handing out this metallic tote bag! This dazzling designer bag measures 3″ x 14″ x 14″ and is made from 110 GSM non-woven polypropylene with a metallic lamination, which provides additional structure, strength and durability.
Executive holiday gifts make a big difference. As a brand who will inevitably collaborate and partner with other businesses, the most crucial process of launching a successful business is building strong relationships.
The holidays are the perfect time to go the extra mile and show business partners, as well as clients, that you appreciate your professional ties. Gift-giving during the holidays is both a mix of art and strategy. While it’s okay to show appreciation, it has to be within professional bounds.
As a rule of thumb, corporate gift giving needs to be 3 things:
We’ve put together two of the latest promotional gifts that are perfect for VIPs, executives, and top-tier clients that follow the rules stated above.
This wireless mouse with stylus pen gift set immediately screams luxe. The box can be customized and made more personal. Imprinting can be done on the mouse and you can laser print your client’s name on the pen. Your executive will certainly be using this gift in the office and this means they’ll always remember you each time they use this item.
If you have a bit more to spend, we recommend the ergonomic wireless mouse with stylus pen that also comes in a beautiful customizable box. The Bluetooth receiver for the mouse has its own special compartment under the mouse, making it very compact and convenient. You can personalize the box, imprint on the mouse, and laser print on the pen.
We have other fabulous business gifts you can check out from our store.
Integrity Plus needed fidget spinners for their open classroom on-boarding session: Pipeline Fundamentals Orientation to keep attendees engaged, and provide a fun session break activity. The event’s main goal was to share knowledge and experience about the pipeline industry and orient oil and gas operator new comers with the best pipeline safety practices.
They also needed gifts to promote a sense of belonging to the industry and accomplishment for all the new students by presenting them with awesome Nike Shirts and branded hats. Brand Spirit was happy to help them with this mission.
In order to excite and set the tone for the training session, the Pipeline Institute chose fun but very useful giveaways for everyone. The customized Nike shirts stayed true to the current trend of giving away casual athleisure wear and it certainly was a premium choice that not only promoted awareness for the event but was also a high-value welcome gift for the trainees. Gifting them with this custom brand name apparel projects a positive impression for the company and demonstrates how much they valued the attendees.
The custom shirts paired perfectly with the logo branded hats, which are also wonderful everyday useful items they can keep for a long time. It served as a practical but thoughtful token for a milestone in their careers.
The fidget spinners were the icing on the cake that perfectly summed up the company’s mix of career boost guarantee and work-life balance to stay productive.
Needless to say, the event was a success and the new students loved their cool swag.
Over the past 10 years, marketers and advertisers, as well as consumer research firms have released hundreds of articles and studies that provide us with an idea of how the current biggest demographic decides on brands.
One of the most popular results of these studies is, “millennials don’t buy into hard sell.” This makes a lot of the traditional types of advertising almost moot but it hasn’t stopped print and television from continuing to try. Another popular conclusion is that millennials value experiences and look for a purpose before engaging.These two demographic trends have led to a surplus of “story-driven” ads and immersive campaigns that are all aiming to maintain this particular generation’s interest. Some have succeeded while others have crashed because as powerful buyers as they are, millennials are also very volatile when it comes to what they want to see or hear.
ENTER PROMOTIONAL PRODUCT MARKETING
Some would consider promotional product marketing traditional. It involves a lot of face time with clients and it’s outside the realm of digital channels like social media, email marketing, or mobile apps. With the reach of traditional marketing slowly fading and being questioned by brands and other advertisers, it would be normal to ask the question, “Will promotional products be enough to catch millennials’ attention?”
The short answer is YES.
Promotional gifts allow brands to create experiences (even on a budget).
Example: A real estate agent wants to show a young couple the neighborhood to close a sale. On top of giving clients a promotional pen and a branded notepad, the realtor adds a Michelin Guide to the best restaurants in the city with a note saying “Use this pen and notepad to write a story about your gastronomic adventure around your future neighborhood.”
This gives personal experiences for clients and they can associate this with your business. No hard sell. No intrusions.
Promotional products can be associated with a purpose.
Example: A tech company wants to appease their environmentally conscious millennial clients about decreasing their carbon footprint. As a way to send a message, the brand gifts them and their employees with eco-friendly swag like BPA-free drinkware to reduce the use of paper/plastic cups, while simultaneously launching a new app.
It’s a smart way to market a new product while sending a message of purpose which they can practice using your branded gift.
Promotional products build rapport and can urge genuine engagement.
Example: A new coffee shop just opened and are giving away canvas tote bags with an imprinted text that says, “Show this bag to our barista on your next visit & we’ll put a small surprise inside.”
This instantly urges your millennial customer to visit for a second time (because they do love their coffee and everyone likes free stuff) and then creates rapport with them because of the interaction bridged by a small token. Again, a meaningful experience with your brand which they will remember.
Promotional gifts are hard-working, highly customizable, and very accessible for marketers and brands. There are over a hundred ways to play with the products and add your brand’s own touch to generate awareness and familiarity. Like all things marketing, it’s all about strategy. But with the use of custom branded gifts, your business is guaranteed to more likely get conversions and gain customer loyalty.
Like they say in real estate, “Location! Location! Location!”
Get your brand the exposure it needs with eye-catching, creative prints you can insert in promotional tumblers. These fabulous drinkware are the perfect spot for your logo to chill on top of your brand’s tagline and graphics.
We’ve put together some of the latest promotional tumblers that gives the opportunity for your brand to showcase its creativity and key messaging to a wide audience.
THE EQUINOX – The Equinox Heat 16 oz. double walled acrylic tumbler features a spill resistant lid and 3 inset bubbles where you can place your brand’s custom design. When hot liquid is poured in, all three designs become visible. Pull to open the lid then push it closed for ease of use. This would be a good gift for gift shops as well as co-branding opportunities. It also makes a great corporate “thank you” gift.
SAVANNAH TUMBLER – Show your brand’s style and versatility with the 16 oz. Savannah clear plastic tumbler with insert options for customization. It’s a great way for your customers to travel thanks to the drink through lid that also functions as a carry handle. Simply pull up the ring for portability or push it down to keep it closed. You can add a full insert or simply imprint your logo on the tumbler’s surface.
BUBBLE TUMBLER – If you want to brew up new business during the next campaign, look no further than this 16 oz. double-wall acrylic tumbler! This handy travel mug features 12 two-dimensional raised bubble decals in various sizes, as well as a screw-on, spill-resistant flip-top lid, making it perfect for on-the-go use. It is made of BPA-free material and is ideal for co-branding opportunities or for customers with multiple product lines.