Say it with chocolates! The holidays are upon us and as a business, you should already be gearing up to giveaway this year’s gifts. Chocolates make fabulous and delicious business gifts for the holidays. Once you make sure your clients aren’t allergic to chocolates or the add-ons that go with them, then you’ll love these gift sets that are easy to personalize.
Here are three options you and your clients will love.
This sublime chocolate gift box is perfect during the holiday season! It makes for an excellent corporate gift. This Belgian chocolate gift box is filled with a random assortment of Belgian chocolate confections in a variety of flavors and artisanal textures. These delicious sweet nuggets were specially prepared by a chef chocolatier to make sure you get true chocolate luxury. Truffles are created using pure infusions complemented by a unique European chocolate layering technique.
Four different gourmet confections for the discerning palate and 4 different types of pretzels for the ultimate pretzel lover. These will make fabulously delicious holiday gifts or corporate tokens for any type of business. Pretzels include: Plain Mini Pretzels, Chocolate Covered Mini Pretzels, Yogurt Covered Mini Pretzels and Rainbow Nonpareil Mini Pretzels. It’s also Kosher certified.
An elegant party favor for weddings, conferences, table favor for your next sales meeting or thank you gift. These delicious desserts are brilliantly crafted with an artistic blend of pure Belgian chocolate and the latest flavor trend, making it distinctive and exceptional. Add your company logo or message for the perfect client gift or holiday gift idea.
Custom tote bags make the perfect giveaway for any business or event. They’re a must-have for conventions and trade shows; and retail shops have taken advantage of their practicality and ease of use to get their name out there. We’ve seen them at book stores, clothing boutiques, artisan shops, and large department stores.
With so many types of tote bags out there, it certainly helps to choose one that goes the extra mile to get noticed. It also helps to choose promotional tote bags that are sturdy so customers can keep using them and taking your brand with them everywhere.
Here are four tote bags we are currently in love with:
Metallic Tote Bag – Make a shimmering addition to the next promotional events by handing out this metallic tote bag! This dazzling designer bag is made from non-woven polypropylene with metallic lamination, which provides additional structure, strength and durability.
Jute Button Tote – Looking for something bigger and sturdy? You’ll love the Jute Button Tote. It’s made from recycled woven material with a 26″ handle so they can carry it on their shoulders. The wide open compartment makes it a perfect tote for corporate conventions and trade shows.
Medium Jute Tote – It’s a smaller version of the Jute Button bag with a shorter but thicker handle. This would be perfect for groceries and artisan shops that usually offer bulkier and heavier items.
Hollywood Glitter Tote – If you’re looking to make a sparkling addition to your next promotional campaign, this Hollywood glitter tote bag will do the trick! It’s great for product launches, press kits, and other retail promotions. You can also use this as a gift bag for company events.
Over the past 10 years, marketers and advertisers, as well as consumer research firms have released hundreds of articles and studies that provide us with an idea of how the current biggest demographic decides on brands.
One of the most popular results of these studies is, “millennials don’t buy into hard sell.” This makes a lot of the traditional types of advertising almost moot but it hasn’t stopped print and television from continuing to try. Another popular conclusion is that millennials value experiences and look for a purpose before engaging.These two demographic trends have led to a surplus of “story-driven” ads and immersive campaigns that are all aiming to maintain this particular generation’s interest. Some have succeeded while others have crashed because as powerful buyers as they are, millennials are also very volatile when it comes to what they want to see or hear.
ENTER PROMOTIONAL PRODUCT MARKETING
Some would consider promotional product marketing traditional. It involves a lot of face time with clients and it’s outside the realm of digital channels like social media, email marketing, or mobile apps. With the reach of traditional marketing slowly fading and being questioned by brands and other advertisers, it would be normal to ask the question, “Will promotional products be enough to catch millennials’ attention?”
The short answer is YES.
Promotional gifts allow brands to create experiences (even on a budget).
Example: A real estate agent wants to show a young couple the neighborhood to close a sale. On top of giving clients a promotional pen and a branded notepad, the realtor adds a Michelin Guide to the best restaurants in the city with a note saying “Use this pen and notepad to write a story about your gastronomic adventure around your future neighborhood.”
This gives personal experiences for clients and they can associate this with your business. No hard sell. No intrusions.
Promotional products can be associated with a purpose.
Example: A tech company wants to appease their environmentally conscious millennial clients about decreasing their carbon footprint. As a way to send a message, the brand gifts them and their employees with eco-friendly swag like BPA-free drinkware to reduce the use of paper/plastic cups, while simultaneously launching a new app.
It’s a smart way to market a new product while sending a message of purpose which they can practice using your branded gift.
Promotional products build rapport and can urge genuine engagement.
Example: A new coffee shop just opened and are giving away canvas tote bags with an imprinted text that says, “Show this bag to our barista on your next visit & we’ll put a small surprise inside.”
This instantly urges your millennial customer to visit for a second time (because they do love their coffee and everyone likes free stuff) and then creates rapport with them because of the interaction bridged by a small token. Again, a meaningful experience with your brand which they will remember.
Promotional gifts are hard-working, highly customizable, and very accessible for marketers and brands. There are over a hundred ways to play with the products and add your brand’s own touch to generate awareness and familiarity. Like all things marketing, it’s all about strategy. But with the use of custom branded gifts, your business is guaranteed to more likely get conversions and gain customer loyalty.
We really enjoy helping our clients come up with fresh concepts to promote their brands. Exhibitpro, a state of the art exhibit production company, was looking for giveaway ideas to promote the theme of their new tagline. These custom branded products were to be used at giveaways at an open house event at their shiny, new corporate headquarters.
After multiple ideas were presented, the client choose two awesome gifts. The first one was Gadget Grips DOTS which are removable, stick-on buttons that turn an iPhone’s ‘in-y” button into an ‘out-y”. These DOTS are perfect for showcasing their cool logo and also keep their logo right where it will be seen all day long…on people’s phones. You can get much better marketing than that. To communicate the new branding and tagline, we customized the packaging with their full color artwork.
As a second, higher-end gift, Exhibitpro chose these classy, multi-functional, portable power banks. These handy gadgets feature a brushed satin black metallic aluminum case, a 2000 mAh Li-ion battery for charging your mobile phone and also function as a remarkably bright flashlight. Their logo looked stunning in metallic silver ink printed onto the satin black aluminum casing.
Virtual reality and all its wonders has seen a steady demand in the marketing scene. Businesses, even the non-tech industries, have realized and embraced its potential as a tool to engage audiences and potentially increase sales.
The 2017 CES trade show reportedly saw the largest array of augmented reality (AR) and VR technology ever, with 271 exhibitors from the AR/VR space, out of a total of more than 800 from 150 countries. What we should learn from this audience behavior is that people want experiences rather than just giveaways from your booth. While small tokens and SWAG bags are effective, going the extra mile to give them something new–something that’ll make an impact for your brand, is worth developing into your growth strategy.
The real estate industry has started using VR and AR to showcase listings without having to take potential buyers from one property to the other. Big brands like Nike, Samsung, and Mercedes Benz have certainly explored different facets of VR that have resulted in great sales numbers last year. You can read up on their campaigns here.
So if you’re asking, “Does VR actually work for brand awareness and sales growth?” All data point to a resounding YES. So it’s time to kick it up a notch!
Here are cheap VR headsets/goggles or viewers you can try out:
VR Viewer 1 is compatible with almost any smartphone. The user can assemble the unit or you can do it for them. Note that you need to pair this viewer with an app. The list is available in the instructions.
VR Viewer 2 is mostly made of plastic and has a mobile device holder for convenient viewing. An app is also needed to maximize its features.
VR Viewer 3 is a big seller because of the options to place you branding. You can have a full image printed in front. It’s light, easy to assemble and comes in different colors to showcase your brand.
VR Viewer 4 is one of the cheapest items from our recommendations. It’s a very DIY and eco-friendly product with a foam viewer lining for better comfort. It’s great for 6-inch smartphones and can also be used for 360 videos and photo viewing.
VR Viewer 5 is a little more pricey than the rest but you don’t need an app for it since you can have it set-up to show your specifications. It also requires minimal assembly and very sturdy despite being made from cardboard. A sure hit for your audience.
For trade shows and product promotion events, you have a range of options for VR-related items that can supplement your current strategy for your booth or exhibit. The great thing here is that you can easily customize and brand these promotional marketing products to use as gifts.
There are also a lot of options for more high-end VR goggles and headsets to pair with a specific digital visuals. All these are also available from the website and can easily be customized with your branding.