How to Catch Millennials’ Attention with Promotional Gifts

how to catch millennials attention with promotional products

Over the past 10 years, marketers and advertisers, as well as consumer research firms have released hundreds of articles and studies that provide us with an idea of how the current biggest demographic decides on brands.

One of the most popular results of these studies is, “millennials don’t buy into hard sell.” This makes a lot of the traditional types of advertising almost moot but it hasn’t stopped print and television from continuing to try. Another popular conclusion is that millennials value experiences and look for a purpose before engaging. These two demographic trends have led to a surplus of “story-driven” ads and immersive campaigns that are all aiming to maintain this particular generation’s interest. Some have succeeded while others have crashed because as powerful buyers as they are, millennials are also very volatile when it comes to what they want to see or hear.

ENTER PROMOTIONAL PRODUCT MARKETING

Some would consider promotional product marketing traditional. It involves a lot of face time with clients and it’s outside the realm of digital channels like social media, email marketing, or mobile apps. With the reach of traditional marketing slowly fading and being questioned by brands and other advertisers, it would be normal to ask the question, “Will promotional products be enough to catch millennials’ attention?”

The short answer is YES. 

Here’s why:

  • Promotional gifts allow brands to create experiences (even on a budget).

Example: A real estate agent wants to show a young couple the neighborhood to close a sale. On top of giving clients a promotional pen and a branded notepad, the realtor adds a Michelin Guide to the best restaurants in the city with a note saying “Use this pen and notepad to write a story about your gastronomic adventure around your future neighborhood.”

This gives personal experiences for clients and they can associate this with your business. No hard sell. No intrusions. 

  • Promotional products can be associated with a purpose.

Example: A tech company wants to appease their environmentally conscious millennial clients about decreasing their carbon footprint. As a way to send a message, the brand gifts them and their employees with eco-friendly swag like BPA-free drinkware to reduce the use of paper/plastic cups, while simultaneously launching a new app.

It’s a smart way to market a new product while sending a message of purpose which they can practice using your branded gift.

  • Promotional products build rapport and can urge genuine engagement.

Example: A new coffee shop just opened and are giving away canvas tote bags with an imprinted text that says, “Show this bag to our barista on your next visit & we’ll put a small surprise inside.” 

This instantly urges your millennial customer to visit for a second time (because they do love their coffee and everyone likes free stuff) and then creates rapport with them because of the interaction bridged by a small token. Again, a meaningful experience with your brand which they will remember.

Promotional gifts are hard-working, highly customizable, and very accessible for marketers and brands. There are over a hundred ways to play with the products and add your brand’s own touch to generate awareness and familiarity. Like all things marketing, it’s all about strategy. But with the use of custom branded gifts, your business is guaranteed to more likely get conversions and gain customer loyalty.

Let’s start engaging with your millennial audience. Contact us or follow us on FacebookTwitterInstagram, & Pinterest.  

                                                           

Why Promotional Products Still Matter in the Digital Marketing Age

why promotional products still matter in the digital age

You’ve read and heard it , “Everything is heading towards digital.” Brands have tapped into the fast, dynamic, and ever-shifting landscape of digital marketing to promote their business and get more people to pay attention and it has been a fascinating thing to take part of and watch.

And while exploring digital marketing for brand awareness and preference have proven effective for most, there is still one crucial part of marketing and client relations that require a more personal touch that has continued to convert and get good numbers–and that is the strategic use of promotional gifts for customers and business associates.

Presenting branded gifts to clients, employees, and potential business partners increases recall and loyalty by more than half because it involves real interaction between your recipient and your brand.

WHY PROMOTIONAL PRODUCTS ARE POWERFUL

Promotional products allow people to see your brand every time they use the product, associate your company with specific values and advocacies, and strengthens brand recognition as they see it on a daily basis.

Digital information are more easily forgotten because they need to cut through more clutter and noise. People are more likely to glaze over some thing they see on their phone or computer especially if they are just mindlessly scrolling through social media.

On the other hand, having something that’s useful like an everyday tote bag they can use while going to the farmer’s market; or charging their phones on a branded power bank while waiting for their flight, are actual experiences with your brand that are associated with personal routines. 

HOW TO STRATEGICALLY USE PROMOTIONAL PRODUCTS

The most crucial part of planning is knowing your niche. Choose promotional gifts that appeal to your target audience. For instance, sports backpacks and Tritan bottles are perfect for highly active recipients meaning health and lifestyle brands can definitely make use of these items for their campaigns. The products need to be useful and of good quality because this directly reflects your business.

In terms of timing, it’s always good to give away promotional items a month or a few weeks before a launch. You can also play it up with the timing and make it a surprise! Trade shows also serve as effective times to distribute branded giveaways to new and potential clients.

Need help kick starting your promotional marketing campaign? We’re ready to help! Contact us or follow us on FacebookTwitterInstagram, & Pinterest.  

Do’s & Don’ts: The Art of Corporate Gift Giving

The first rule of corporate gift giving is, it’s NOT personal gift giving. It’s crucial to keep in mind that the kind of gift you send will reflect directly on your business.

There certainly is an art to this client management practice and once you hit the nail in the head, your business is sure to benefit exponentially.

do's and don'ts of corporate gift giving

No logos on holiday gifts

While it might be tempting to add your logo on a premium holiday gift, sincerity can be best achieved if you leave it out. Instead, we recommend attaching a personal hand-written greeting card with your name and business. Adding printed materials like custom holiday cards, paper bags, or tote bags are acceptable locations for logos on business gifts.

Things to consider when gifting food items

Candies, pastries, artisan goods, and fruit baskets are popular corporate gifts all year round. When deciding on food gifts, be mindful of clients’ allergies and factor in how and when the package would arrive. Make sure that the gift arrives at optimum state.

The IRS Factor

Some companies are not allowed to accept gifts and your brand has to know which clients are covered by this rule. Business gifts are tax-deductible up to $25 per person for the tax year. Packaging, shipping and delivery are not part of this total. This is not a one-size-fits-all guideline. IRS publication 463 can offer more specifics.

Cultural Sensitivity

Be aware of images and symbolism placed on packaging and on the gifts themselves. Doing basic research about other cultures goes a long way and pays off. If you’re sending to a substantial number of clients, choosing a more generic gift like the Michelin Guide to Restaurants is a safe but high-value gift.

Make a list

Take note of who received gifts, what the gifts were and their costs, and whether they were sent via courier or hand-delivered. This will be helpful for your business’ documentation of spend in case a report needs to be submitted to the finance department.

We at Brand Spirit pride ourselves in providing personalized customer support to help our clients find the best corporate gifts that follow best practices in for many industries. 

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