GSI, a provider of audiological equipment, hosted their annual Distributor Summit for their international sales representatives in Phuket, Thailand this year. To remember the 3-day event, specially designed lanyards, shirts, microfiber cleaning cloths and Kindle Sleeves were handed as welcome gifts to all 75 distributors from 35 countries.
One of the unique challenges with this particular project was that the client wanted all of the custom full color items to match the blue T-shirt color as closely as possible. This is not always easy to do given that different products are printed with different types of printing processes and equipment.
The lanyards, kindle sleeves and microfiber cleaning cloths all started off as a plain white product. Then the product color and logos were added via a full color, sublimation printing process. In the end, an incredibly close match was able to be achieved by comparing the final printed product to an actual T-shirt rather than just referring to a CMYK or Pantone color alone.
Innovation was a key element during the event. An app was used to share agendas and program information to streamline the process and minimize paper use. The app was available via mobile phone and Amazon Kindle, thus, the idea for custom Kindle Sleeves.
The high-quality neoprene sleeve fits Kindle Fire and Kindle with full keyboard. The full-color sublimation process helped GSI get the right shade of blue on the custom item.
The Full Color Lanyard is ¾” thick and allows full color graphics to be imprinted on the entire band. It’s made of lightweight durable nylon which keeps badges secure. Below is a preview of the product’s decoration versatility.
Finally, custom shirts in the same “GSI Party Blue” shade were used as a pseudo uniform for all the attendees.
They chose the Badger Sport Short Sleeve Shirt for men and women that are made of 100% polyester moisture-management/ anti-microbial performance fabric for full comfort.
Needless to say that the meeting was a huge success!
WHAT DID THE CLIENT HAVE TO SAY?
(by Allie Kopp Marketing Specialist at GSI Grason-Stadler)
Part of my job is keeping an eye out for what’s trending in promotional items and gifts. Brand Spirit caught my eye last year with their custom wireless Air-Buds so when it came time to source gifts for the Distributor Summit, I knew I would be reaching out to Brand Spirit.
What first impressed me about Brand Spirit was the presentations they sent when we were deciding which items to get. Most vendors prefer if you come to them with exactly what you want. I came to Brand Spirit with a general idea of what we wanted.
Client Excellence Manager, Maria Roa was assigned to my account. She went above and beyond in those initial presentation decks by including multiple options of the same product with different pricing, turnaround times, and color matching capabilities along with other products we didn’t even think of. When we finalized the items to order from Brand Spirit, Maria and I were in touch daily.
Maria was essential to this entire project by working directly with vendors to color match all items. It took some time, patience, and rush shipping but we nailed it!
I look forward to using Brand Spirit for our 2021 event and learned a few lessons along the way.
- Get started with your promo item vendor early – think 7-8 months early!
- Be clear with your vendor regarding color matching and allow for extended deadlines.
- Order a lot of Men’s medium t-shirts!
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