When it comes to being marketed to, more and more people, especially Gen Z, have become increasingly drawn to things they can touch, hold, and attach meaning to; versus being bombarded with digital ads. Something as simple as custom charms for bags can go a long way when you’re aiming for better brand awareness.
With Y2K back on-trend, we’ve spotted a number of big brands like Hermes using custom charms as promotional gifts for 2025. The Walmart Birkin or “Wirkin” even made a splash at the start of the year and fans of the bag have been having fun with their purse charms. More is more so hanging a ton of custom charms on a chic bag makes a fabulous statement accessory for any outfit.
A big part of B2B and B2C marketing to Gen Z this 2025 is PERSONALIZATION. That, plus knowing how to have fun in the same way as successful brands like Duolingo, Bumble, and Crocs are indicators of what the landscape will look like in the coming years.
Personalized marketing means:
- Personalized product curation based on specific preferences
- Personalized messaging and communications that are anchored on meaningful causes
- Customer support from a real person (AI-assisted support is okay)
- Personalized, niche content that’s actually helpful and goes deeper than the competition
Related: 51 Best Personalized Corporate Gifts: Ideas to show you care
If you’re looking for promotional gifts and branded swag for Gen Z, consider one of these 9 custom charms for your next campaign or event:
Diestruck 4-Charm Keychain – fully customize all 4 charms that are made of soft enamel spot colors.
Layered Tassel Charm – Add a custom backing card for that full retail look. Tassel colors can match your brand colors.
FC890 Purse Charm Keychain – Add an enamel filled custom shape with a logo charm to this stylish accessory.
Lipstick Case Keychain – It’s technically not a charm but it has a clip for their bag or keychain. Get quick access to your lippies with this case!
Compact Mirror Key Tag Charm – It’s a cute compact mirror that you can fully customize to make it stand out.
Custom PVC Rubber Zipper Puller Charm – Zipper pullers make subtle but very useful promotional gifts. Make any shape!
Wild Bunch Charm – Available in a wide of different animal styles, each small stuffed animal comes dressed in a t-shirt with your logo
Custom Shaped Pewter Purse Charm – Keep it easy and simple with a custom shape pewter bag charm attached to a PCL carabiner ring.
Custom Beaded Bracelets Beads – Who says a beaded friendship bracelet can’t be a bag charm? Add a touch of fun and nostalgia with this accessory.
The shift toward physical brand representations isn’t just nostalgia – it’s a response to our increasingly digital lives. As brands navigate this new landscape, charms offer a simple but meaningful way to exist in the physical world alongside their digital presence.
Chat with us to order your brand’s custom charms. You can also email info@brandspirit.com.
