Planning your next trade show? Finding the right swag ideas for trade shows can significantly influence attendee engagement. This list features 54 swag ideas for trade shows that work with any budget.
Table of Contents
- $1 – $5
- Manhattan Ridge Metal Pen
- Jumbo Eco-Friendly Canvas Tote
- SNAP-IN™ Cord Organizer
- Ripstop Deluxe Event First Aid Kit
- Sublimated 3/4″ Pocket Lanyard w/ Carabiner & Keyring
- Trinity 3-in-1 Charging Cable
- Plush Hot/Cold Eye Mask
- White Shopping Bag Mint Tin
- BEST Full Color Cooler
- Recycled Plastic Utensil To Go Set
- Lip Balm Ball with Moisturizer – Comfort Holder
- Hot Rod™ Air Vent Freshener Stick
- $5 – $10
- Cylinder Bluetooth Speaker
- Daybreak Recycled Dual Lanyard
- Eco-friendly Embroidered Sticker Patch (RPET)
- Rechargeable Book Light
- UL Listed Spark 2,200 mAh Power Bank
- 12 Oz. Stainless Steel Wine Mug
- Panton-matched Silicone Suction Phone Mounts
- Focus RPET 6 Can Lunch Cooler
- Midi Crew Socks
- Gourmet Chocolate Pretzel & Potato Chip Popcorn
- Price Buster Cap
- Symposium Textured Journal with Pen
- $10 – $20
- Recycled Curve Crossbody
- Roam Fleece Travel Blanket
- Novo Combo 20 oz. Insulated Mug and Screw-on 12 oz. Can Cooler
- Zing USB-C 5-Port Hub with USB-A, USB-C & HDMI
- Bottle Pouch Kit
- Suede-Ish Snapfolio For 13″ Macbook Air®/Macbook Pro®
- Camo Trucker Mesh Back Cap
- Dumpling Duratek Tote
- Sublimated Shoulder Strap (bag excluded)
- The Rozie Tech Detail Kit
- Stark 2.0 Bluetooth Speaker
- Dojin Double Decker Bento Box
- $20 – $30
- Gildan Adult Softstyle® Fleece Pullover Hooded Sweatshirt
- Coleman® 20 oz. Brewski Stainless Steel Tumbler
- Osprey Daylite® Hanging Toiletry Kit
- AeroLOFT™ Jet Black Weekender Duffel
- Nova Light-Up Waterproof 5W Wireless Speaker
- NEOX PIXL Tech Organizer Case
- Spiral Filament 150 Lumen Hanging Lantern Flashlight
- Featherlite™ Laptop Sleeve for 17″ Screens
- 2 Buds Pro Wireless ANC Earbuds
- $30 and up
- Apple AirTag with Leatherette Case Gift Set
- TerraTone™ Headphones
- Concord Handheld Deep Tissue Massage Gun
- Asobu® Marina 2-in-1 Water Bottle & Travel Mug
- Igloo® Marine Cube 12 Cooler
- Hooded Coral Fleece Robe (embroidered)
- Anker Power Bank 10000 22.5W – Black
- Osprey Luggage Customization Kit
- Glacier Peak Fairbank Folding Chair/Carrying Bag
From simple, cost-effective items to premium branded merchandise, we’ve collected trade show swag ideas that help create meaningful connections with potential clients. Each item can be personalized with your company logo and custom designs to align with your brand. Whether you’re representing healthcare, technology, manufacturing, or any other major US industry, these trade show swag ideas will help your booth stand out on the exhibition floor.
$1 – $5
Just because you’re working with a small budget doesn’t mean you can’t give fun swag and freebies at your booth. Conversely, low-cost swag can also mean you’re exhibiting at a big trade show and you want to make sure everyone who comes by your booth has something to take with them.
SNAP-IN™ Cord Organizer
Love the fireglaze logo decoration. The SNAP-IN makes cord management a “snap”.
Ripstop Deluxe Event First Aid Kit
Everyone needs a first aid kit in their bag. This one is a 14-piece set.
Sublimated 3/4″ Pocket Lanyard w/ Carabiner & Keyring
Keytags and carabiners are always a welcome swag ‘coz they’re practical.
Trinity 3-in-1 Charging Cable
Type-C, micro USB, and 5-pin adapter for charging and a leatherette loop.
Plush Hot/Cold Eye Mask
A trade show swag that’ll seem like a warm hug, except it’s over your eyes. Keep in the fridge to cool.
White Shopping Bag Mint Tin
Stay fresh with a breath freshener in a quirky shopping bag container. Mints are trade show staples.
BEST Full Color Cooler
Get creative and use a poppin’ graphic design om these neoprene can coolers. Keeps your beverage cold and your hands dry.
Recycled Plastic Utensil To Go Set
A 4-piece utensil set that neatly tucks into your bag. Plus, it’s made from wheat by-product for sustainability.
Lip Balm Ball with Moisturizer – Comfort Holder
The USA Made Comfort Lip Moisturizer is a fun and lip-smacking good way to celebrate your brand.
Hot Rod™ Air Vent Freshener Stick
The most scent-sational air freshener. Brilliant full color Fireglaze™ imprint with 7 scent options.
You may also like: 12 Palm-sized Fidget Toys for Promotional Giveaways
$5 – $10
Here are some of our favorite trade show swag that we like to call the sweet spot — not cheap, not expensive.
Daybreak Recycled Dual Lanyard
Get two pouches attached to one secure lanyard. Make sure your trade show swag is as useful as this one.
Eco-friendly Embroidered Sticker Patch (RPET)
No sewing needed, and this embroidered patch sticks on anything! Get creative.
Rechargeable Book Light
Clip it on to illuminate the page. 3 brightness settings with warm and cold light options.
UL Listed Spark 2,200 mAh Power Bank
It’s an ultra-light power bank with enough juice for a full charge. Digitally print a full color logo.
12 Oz. Stainless Steel Wine Mug
Just because it’s a wine mug doesn’t mean you can’t pour coffee or tea in this trade show swag.
Panton-matched Silicone Suction Phone Mounts
Brand visibility that sticks-literally! Mounts securely attach your phone to smooth surfaces
Focus RPET 6 Can Lunch Cooler
It’s a daily lunch cooler bag perfect for the office or school. It’s also recycled.
Midi Crew Socks
You can’t go wrong with custom branded socks for trade show swag. These pairs can be Pantone-matched with your brand colors.
Gourmet Chocolate Pretzel & Potato Chip Popcorn
Make food trade show swag extra special by going gourmet just like this delicious snack in a custom box.
Price Buster Cap
11 cap colors ready for your embroidered logo. Never exhibit at a trade show without a cap giveaway.
Symposium Textured Journal with Pen
This planner is constructed with/ a dual-textured hardcover with a faux leatherette band and features a pen loop on the spine.
$10 – $20
We’re approaching the part of the list that showcases branded swag that you can hand out as special prizes. These are effective lead magnets and leave a more lasting impression than, say, a promotional pen (though we do love pens!)
Novo Combo 20 oz. Insulated Mug and Screw-on 12 oz. Can Cooler
It’s a two-in-one tumbler and can insulator, and we’re here for it.
Zing USB-C 5-Port Hub with USB-A, USB-C & HDMI
Read, transfer, and copy from your phone or a memory card to your computer with the Zing Hub.
Bottle Pouch Kit
Make your trade show swag a kit. The pouch wraps around your water bottle and it has Liquid IV, Purell, and lip balm inside.
Suede-Ish Snapfolio For 13″ Macbook Air®/Macbook Pro®
The unique-looking Snapfolio snaps shut to protect your portfolio, homework, documents, and computer.
Camo Trucker Mesh Back Cap
Camo is making the waves this year. A camo cap makes you relevant and lets everyone know you understand trends.
Dumpling Duratek Tote
Fully sublimate the entire tote. Cute as a little dumpling, this tote is perfect for a quick trip to the store or for carrying your leftover take-out to work.
Sublimated Shoulder Strap (bag excluded)
Hand out another practical trade show swag like a fully sublimated shoulder strap compatible with most bags.
The Rozie Tech Detail Kit
Clean your phone and your computer! Get those nasty grime and dirt off with this 5-in-1 multitool tech detail kit.
Stark 2.0 Bluetooth Speaker
The full color customization on one side of the speaker makes this an awesome marketing tool.
Dojin Double Decker Bento Box
Enjoy a quiet lunch while watching something on your phone…because any downtime is a good time.
$20 – $30
These trade show swag ideas would make fantastic keynote speaker gifts or exclusive rewards. Corporate swag for VIPs? Why yes, these are excellent considerations.
Gildan Adult Softstyle® Fleece Pullover Hooded Sweatshirt
A hoodie that’s super soft with 25 colorways to choose from. Options include on-trend colors like sand and T. Orange. Unisex and up to 4XL in size.
Coleman® 20 oz. Brewski Stainless Steel Tumbler
Brand an original Coleman Tumbler that (surprise!) has a bottle opener at the bottom. Keeps your beverage cold for hours.
Osprey Daylite® Hanging Toiletry Kit
A hanging toiletry bag is an invaluable travel accessory every person must have. Osprey is an A+ retail brand known for good quality bags. Co-brand with your logo.
AeroLOFT™ Jet Black Weekender Duffel
This will turn out to be their go-to weekender bag. So many pockets!
Nova Light-Up Waterproof 5W Wireless Speaker
Take the vibes outdoors with the Nova Light-up Speaker. Dust-proof, water-proof.
NEOX PIXL Tech Organizer Case
Your full color stands out against this premium tech organizer bag. Made from durable, tear-resistant, & water-repelling HDPE (Tyvek) material.
Spiral Filament 150 Lumen Hanging Lantern Flashlight
The Hanging Spiral Filament Lantern Flashlight is a multi-functional light that is perfect for any work or adventure.
Featherlite™ Laptop Sleeve for 17″ Screens
This is the lightest laptop sleeve in the market. Featherlite technology protects their computer while advertising your brand via full color sublimation.
2 Buds Pro Wireless ANC Earbuds
These earbuds have active noise cancelling, and the charging case can be customized with a full-color graphic design.
$30 and up
Make unique swag by personalizing as much as you can. That often means allocating a bigger budget for your swag. We’ve also included retail brands that people are familiar with, and yes, you can co-brand the items that you see below. Boost your brand with the help of a more popular one.
Apple AirTag with Leatherette Case Gift Set
Add your logo on this Apple device that comes with a leatherette keytag to easily attach to your valuables.
TerraTone™ Headphones
This Bluetooth headphone looks and sounds amazing. A true standout trade show swag for any type of event. And of course, it’s eco-friendly.
Concord Handheld Deep Tissue Massage Gun
It’s a portable, travel-friendly massage gun with 4 different massage heads to target big and small muscles.
Asobu® Marina 2-in-1 Water Bottle & Travel Mug
This sleek travel mug ain’t your ordinary drinkware. It functions beautifully as a vessel for both iced and hot drinks and keeps them fresh for up to 6 hours.
Igloo® Marine Cube 12 Cooler
Made for a day of casual fishing, and right at home on the dock or on the boat. Add your logo on this trade show swag right on the front pocket.
Hooded Coral Fleece Robe (embroidered)
Plush and absorbent, once you try it on, you’ll want to wear it all day. Free blank travel gift bag. included
Anker Power Bank 10000 22.5W – Black
Compact Power On-the-Go: Anker 10,000mAh Power Bank with 22.5W Fast Charging and Handy Lanyard Design
Osprey Luggage Customization Kit
Another branded swag from Osprey.The kit includes handle grips, ID tag, zipper pullers and comes in a convenient carry pouch.
Glacier Peak Fairbank Folding Chair/Carrying Bag
The steel tube frame has a weight capacity of up to 265 pounds & can easily fold up to fit into the included carry pouch.
Selecting the right swag ideas for trade shows requires balancing memorability, practicality, and budget considerations. The 54 swag ideas for trade shows presented here offer options for exhibitors at every price point. Remember that effective trade show swag creates lasting impressions beyond the event itself. When implementing these trade show swag ideas, consider your audience’s preferences and your brand message. With thoughtful customization, these swag ideas for trade shows can help transform casual booth visitors into valuable business connections. Start planning your trade show swag strategy today to maximize your exhibition investment and strengthen your company’s presence at industry events.
Chat with Maria or Ron in the chatbox below or email info@brandspirit.com for inquiries.