The FamilyLife® Love Like You Mean It® Marriage Cruise is a getaway for married couples looking for relaxation, renewal, romance and life-long memories. The seven-day, fully chartered cruise sails from Fort Lauderdale, FL to Amber Cove, DR, Grand Turk and Half Moon Cay, The Bahamas. The cruise features fantastic speakers and Christian artists.
Brand Spirit helped FamilyLife create lasting memories with gifts to complement the theme of the marriage cruise. To further enrich the experience, the couples were given several gifts to go with the theme for each day—”relax,” “rediscover,” “romance,” “renew”, to “remember”.
Full color, custom printed melamine bowls were used for the “relax” theme so that couples could relax and share dessert together with cute “His” & “Hers” printed spoons. There’s nothing like good food to calm the spirits and feel bonded with your significant other.
We designed the bowls using melamine in the client’s custom Pantone blue on the outside of the bowl. A full color graphic was printed on the inside of the bowls covering the entire surface area. Each couple took away a set as a memento.
Custom, full color printed playing cards were used as a fun way to rediscover deeper details about each other with custom questions on each card to ask each other during the game. The card backs and tuck boxes were printed in full color with custom branding.
The couples were also given beautiful, nautical-themed faux leather journals with pages that had projects custom printed on several pages for the couple to work on together and complete at the end of each day to “renew” their bond with each other. With 70 additional blank pages, the couples could insert photos from their trip, add personal journal notes and more. The front cover featured the LOVE Like You Mean It Marriage Cruise branding with a subtle yet classy, debossed logo.
Custom-branded license plate frames were also given as gifts so that they would have a little something extra to remember the special cruise that they took together.
These gifts were not just meant to be tokens but each had a purpose to further drive the experience to a really personal and memorable place. FamilyLife is certainly one of the brands that has made use of “Experience Marketing” to promote and create recall for their fabulous trips.
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