Our client was launching their citrus brand in grocery stores across North America and they needed custom shirts to promote the campaign.
The custom printed short sleeve t-shirts were to be used for two things:
- Brand promotion at the grocery store level
- As a team uniform to stand out at trade shows
The client came to Brand Spirit with details of their project, including branding and budget requirements. We proposed the client-favorite, budget-friendly Gildan Heavy Cotton shirts with sizes for men and women in an orange color appropriate to match the bright color of their vibrant fruits.
SCREEN PRINTS AS FRESH AS A SLICE OF ORANGE
Brand Spirit specializes in reproducing vivid full color graphics on t-shirts, and other branded apparel, via screen printing, among other apparel decoration methods. Screen printing is the best option when you need to translate colorful graphics such as full color logos with gradients and halftones onto promotional apparel. We made sure their promotional wearables hit their objectives of highlighting their brand colors and their new product graphics in a crisp, clear, long-lasting fashion.
KEEPING IT SIMPLE & BRIGHT
Two versions of the shirts were created to adjust to their various events. The shirts used for giveaways at grocery stores had the logo of one of their grocery store partners, while the trade show batch kept it clean and simple with just their tagline and brand logo on the front. Brand Spirit was able to accomplish this print change without it costing the client any additional funds, since the lower grocery store logo could simply be taped-off the screen so that this logo would not print onto their trade show shirts.
WINNING WITH PROMOTIONAL APPAREL
Custom printed shirts have proven to be some of the most cost-effective and hard-working tools for brand promotion and recall.
- They last for years – better ROI
- Works with any type of event – versatile
- Perfect canvas for creative branding
- Works as customer giveaways and employee uniforms
Working with brands such as this international produce brand was a great opportunity to collaborate on a project that promotes positive messages of supporting international agricultural products and making healthy choices with the products we consume.
Are you ready to wear your love for your brand on a t-shirt? Get in touch with us for customized ideas today!
No time to shop? We’ll shop for you and find the perfect custom gift for your project. Find us on Facebook, Twitter, Instagram, & Pinterest or email us at info@brandspirit.com.