Gilda Shani, a New York real estate broker with listings in New York, The Hamptons, and South Florida, is a case history in best practices for Client Excellence with the 2019 NYC Michelin Restaurant Guides custom branded with her contact information.
The Michelin Guide is customized with the realtor’s name, email, phone number, along with the company’s official logo. The one-color imprint is strategically positioned on the front cover of the book, giving the business prime advertising placement.
You can choose from different editions that feature other major cities such as Chicago, San Francisco, Washington DC, and more.
GIFTING CLIENTS WITH AN EXPERIENCE
New York’s restaurant scene is one of the best experiences in the world. For clients who choose to live in the Big Apple, having a trusty guide that gives them a rundown of the best places to dine and hangout is a must-have. Gilda realized this need and knew that a restaurant guide would be the perfect personalized gift.
More than helping clients buy and sell a property, she is giving her clients an experience to welcome them in their new neighbourhood.
A FABULOUS HOLIDAY GIFT FOR CLIENTS
Giving clients a thoughtful and experiential gift like The Michelin Guide is a nice way to end the year and thank clients for their continued trust. It’s a gesture that reinforces client relationships and can even lead to referrals to friends and family.
This holiday gift idea hits plenty of marketing and business development objectives, making it a hard-working sales tool for almost any type of business.
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