Subaru of America Gets Creative with Las Vegas Conference Giveaway

Subaru of America Inc. recently celebrated its partnership with The National Park Foundation during its recent National Business Conference in Las Vegas.  

Businesses from all over the US gathered together to listen to the company’s next plans for business growth and one of the booths stocked up on delicious custom-labeled S’mores for guests to enjoy. 

The set-up of the booth simulated a day at a national park, complete with foldable chairs and a campfire. The idea for S’mores perfectly suited the event’s central, and it came full circle with the brand’s message of continued commitment to the environment and America’s national parks.

Subaru Smores
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Each S’more Sandwich came individually packaged with a custom label showing the Subaru logo co-branded with Arrowhead Insurance’s logo. Guests could easily take the tokens to-go and enjoy a nostalgic treat after the day’s affair. Check out more promotional s’mores here.

The company’s simple and fun idea for giveaways is a great example of effective experiential and thematic event planning. 

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