Case History: Univision’s Memory-Making Branded Kit for Telenovela’s Premiere

Univision’s telenovela “Te Acuerdas de Mí” is a story about falling in love at first sight as well as creating memories. The Marketing Department found the perfect branded kit to promote the series and sought the expertise of Brand Spirit to complete the project from assembly to shipping.

BRANDED KIT

Univision's Memory-Making Branded Kit for Novela’s Premiere - Brand Spirit Case History

The complete kit came with the following items:

All items were placed inside a fully customized mailer box that created a picture-worthy presentation as well as an easy ready-to-ship package for delivery to 60 different addresses. The Branded kit was distributed to the Univision network, local talent from TV and Radio, and other external press outlets.

Successful Branded kits must be Instagrammable and this promotional gift definitely hits that mark. Here’s an Instagram post from Novela Lounge, showcasing the show swag to their followers.

With social distancing protocols and the limitations of live events, Branded kits that can be delivered directly to a recipient’s door is a safe and effective way to promote a big launch.

ABOUT TE AQUERDAS DE MI:

Univision premieres “Te Acuerdas de Mí,” (Remember Me) produced by Carmen Armendariz (“La Usurpadora,”) and starring the popular telenovela actor Gabriel Soto alongside talented actress Fátima Molina, who makes her debut in a leading role. The passionate melodrama, inspired by a Turkish novel full of intrigue, romance, and deception, debuts on February 8 at 9 p.m. ET and will air Monday through Friday on Univision.

ABOUT UNIVISION:

As the largest Spanish-language content company in the U.S., Univision Communications Inc. entertains, informs and empowers U.S. Hispanics with news, sports and entertainment content across broadcast and cable television, audio and digital platforms. The company’s top-rated media portfolio includes the Univision and UniMás broadcast networks, as well as 10 cable networks including Galavisión and TUDN, the No. 1 Spanish-language sports network in the country. Locally, Univision owns or operates 61 television stations in major Hispanic markets across the United States. Additionally, Uforia, the Home of Latin Music, encompasses 58 owned or operated radio stations, a live event series and a robust digital audio footprint. The company’s prominent digital assets include Univision.com, Univision Now, the largest Hispanic influencer network and several top-rated apps. For more information, visit corporate.univision.com.

NEED HELP WITH PROMOTIONAL GIFTS & PR KITS? Email info@brandspirit.com for inquiries or visit brandspirit.com to shop from our curated catalogs.

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