Pop Mart, an entertainment company, was the first to successfully make the blind box a globally viral marketing phenomenon. Blind boxing Labubus was so huge that the monster character started selling for thousands of dollars in the secondary market. Now, your brand can replicate this strategy to launch a new product or create a fun experience for an event like trade shows or conferences.
Why is the blind box is an affective brand promotion strategy?
The blind box model is an exceptionally good brand promotion strategy because it effectively uses three factors:
- Dopamine and curiosity triggers
- Social media behavior and virality
- Clever co-branding and collaboration
Not knowing what’s inside the blind box induces a surge of dopamine in the brain and the mystery item element transforms a simple purchase into an exciting, gamified experience. The unboxing experience itself already gives it that virality and engagement—two factors that all brands need for awareness and stickiness. People do entire social media series posts about opening blind boxes so you can imagine the potential for your business when done right.
Design Your Own Blind Box
Brand Spirit now offers a “Design Your Own Blind Box” service where you get to assemble a mystery box with your business name, brand design elements, messaging, and custom collectibles (ordered separately). Order a minimum of 500 units and give everyone a blind box experience!
What can you put inside the blind box?
For this specific custom blind box, you can fit charms, pins, keychains, stickers, and other small collectible-like items inside. It doesn’t have to be a toy, of course.
1.5″ Diestruck Soft Enamel Keychain
Glossy, vibrant, and completely unique to your brand. This would be great for car shows!
1.5″ Soft Enamel Lapel Pins
A custom pin is perfect for that “you belong here” message. Your brand supporters will love a custom pin.
1.5″ Custom PVC Show Charm (Crocs charm)
Crocs has made a comeback and so has the shoe charm that you can stick on them. Put this inside your blind box for a fun surprise.
Custom Wood Stickers
These unique stickers are perfect for laptops, travel mugs, cell phones & more.
Custom PVC Straw Topper
Most people carry their own water bottle. Add a charm to cover their straws.
Flavored Lip Balm with Sunscreen
Flavor options include Birthday Cake, Candy Bar, Cherry, Peach, Pina Colada, Tropical Punch, Vanilla Mint, and Watermelon.
Blind Box Activation Ideas for Events
Increase traffic at your trade show booth or be the most memorable station at a conference with these activation ideas for your custom blind box. If you’re exhibiting at a conference or part of the planning committee for a corporate event, you’ll definitely get everyone talking and sharing with a blind box experience.
The “Gachapon” or Vending Machine Wall
Attendees earn a token or coin by completing booth activities (e.g., watching a 2-minute demo, scanning their badge, or sharing a photo on social media with your event hashtag). They insert the token to turn the handle and receive a capsule that tells them how many boxes they can get or which pile they can choose from.
Mystery Mystery Box “Keyhole” Wall
After finishing a quiz on a tablet or engaging with a sales representative, attendees draw a random key or secret code from a bowl to unlock one specific locker and claim their hidden prize.
Live Blind Box Unboxing Station
Livestream your unboxing. Make show out of it. Give qualified leads a mystery box to open right on camera. Broadcast the live unboxing on your booth’s central LED display screens to draw crowds, and send the video clip to the attendee for social sharing.
Ready to design your own blind box and collectibles? Chat with Maria, Cheron, or Melissa using the chat box for quick questions. Get a quote by filling up this form. Brand Spirit is a full-service promotional provider that can help you even with kitting and fulfillment.