In the fast-paced and ever-evolving world of marketing, it’s easy to get caught up in the pursuit of the latest trends and cutting-edge strategies. However, there is a remarkable power in tapping into the past and evoking nostalgic emotions among consumers. Enter nostalgia marketing, a clever technique that capitalizes on the warm and fuzzy feelings associated with cherished memories of yesteryears.
TikTok is certainly an indicator of people’s yearning for simpler times. Shows like Stranger Things and remakes of old TV shows also reflect the nostalgia trend.
@totally80sroom This is my museum dedicated to the 80s #80s #90s #70s #room #homedecor #michaeljackson #museum
♬ original sound – Adam
In addition, people in decision-making roles will most likely be in their 30s, 40s, and 50s. That covers Gen X and Millennials. One of the best ways to engage with them is to channel the things they find comforting, like stuff from their childhood – from candies to lo-fi gadgets; there’s plenty of opportunity to get creative and make a memorable marketing campaign using nostalgia.
So, whether you’re a marketing professional searching for innovative promotional strategies or a business owner aiming to connect with your audience on a deeper level, this list of promotional ideas will serve as a treasure trove of inspiration and ideas. Let’s dive into the world of nostalgia and discover how these retro-themed promotional gifts with logo branding can breathe new life into your marketing campaigns, sparking joy and fostering brand loyalty along the way.
Gift these branded items at events or to celebrate milestones. Personalize with a graphic design or your business logo. Here are 10 branded promotional gifts that will take them down memory lane.
1. Retro Mini Monitor 8-bit Display Bluetooth Monitor with
This adorable Bluetooth speaker has an LCD display where you can customize the graphics via an app. Control the volume with tactile keyboard keys. Insert a memory card to play your playlist from the good old days. Choose from 6 different colors and add your logo on the front side of the device. Rechargeable via USB.
2. Turntable Bluetooth Speaker with Custom Record Envelope
This is also for 60s and 70s babies! There’s a resurgence of vinyl and this promotional gift rides that wave perfectly. The Turntable Speaker is packaged in a gift box and can be decorated with a custom decal on the faux vinyl record and your logo printed in full color on the side of the Turntable Speaker. This would make a fantastic PR Kit.
You may like: Case Study | Univision Sends Retro-themed PR Kit to Create a Buzz for Telenovela
3. Groovy Glitter Lamp USB Mood Light
Get funky and psychedelic with an updated version of a lava lamp. Change the colors according to your mood. Charge it up and display on your desk or shelf for the perfect retro backdrop. It’s also a cute night lamp. Add a one-color logo on one side of the lamp to promote your business.
4. Nostalgia Box – 1980’s
Gift them a box filled with everything sweet (literally) from their childhood. The Nostalgia Box is full of candies from the decade with a custom belly band for branding. It’s also available for the decades of the 50s, 60s, 70s, and 90s.
5. Retro Lunch Box (8″x6″x4″)
This tin lunch box can be fully customized front and back. We’ve even seen lunch boxes used as fashion accessories. Get your message across with an eye-catching retro item that showcases what your business is about from all angles.
6. Diner Mug 10 Oz. Colors
We love the color options on these diner mugs. It’s a retro item that also goes beyond the 70s which makes it perfect for a wider audience. Choose from pastels or bold colors. Add a custom imprint on one side or do a full wrap.
7. Bucket Sling – Corduroy
Coduroy had its moment both in the 70s and 90s. Knapsakcs were also a huge thing back in the days so the bucket sling checks a lot of boxes in the nostalgia criteria. Even the earth colors scream nostalgia. Add a custom screen print on the front pocket.
8. Totally 90s Board Game
Why not gift a board game? It’s a totally wholesome and fun gift. Travel back with this nostalgic board game. Reminisce and test your knowledge about everything from Furby’s to Fresh Prince of Bel-Air! Add a custom card or band to personalize.
9. Translucent Color Fanny Pack
The bright colors take you back to the 80s and also the early oughts when more was more. These vinyl fanny packs are fun, fashionable, and functional. Choose from 5 color options and personalize the front zipper with a logo imprint.
10. Vivitar Flip-out LCD Full HD Camcorder
Record home videos just like your dad did back in the 90s and early 2000s. Vivitar is a well-known media tech brand that Gen Xers and Millennials are familiar with. Your logo is printed on the flip out view finder. It makes a memorable gift for managers and executives. It’s Full HD 1080p-compatible, and has a 4x digital zoom. SD card supported. AA batteries. Resolution: 8.1 mp. Make your video more retro during post-processing.
These should give you a good headstart for your gifting project. Chat with us or visit brandspirit.com for a custom presentation of more ideas for corporate gifting and promotional giveaways- from branded apparel to office items.